Best Marketing Attribution Software of 2024

Objective Platform offers tools that will help you reach your goals in the most cost-effective manner or to get the best return on a fixed budget. Don't rely solely on channel-specific metrics. Assess the impact of marketing investments on your business goals. Your single source of truth Objective Platform automates data ingestion, validation, and harmonization across 200+ sources. You will get results faster and more accurately. You can use modelling to assign business outcomes to media investments or other relevant factors. Transparent and objective. Our battle-tested dashboards, reports and reports will help you understand the driving forces behind media and marketing performance. The platform allows you to quantify the marketing investment value and identify outliers. These insights will help you to experiment.

Fospha is used by world-class DTC marketers to analyze their Paid Media performance across digital and offline channels. Through machine learning, Fospha combines multi-touch-attribution and marketing-mix-modelling in one view. Fospha gives marketers credit for impressions-led channels. It helps them make better data-driven decisions every day. Track your performance against target using data you can trust. Independent reporting across all channels allows you to be notified when you are going to miss your KPIs and then shows you where you should investigate. To find the problems and opportunities, dig in. Compare your KPIs at a finer level. Then decide what you need do to get back on the right track and hit your target. You can break down your KPIs by channel, source and campaign, as well as time periods.

Wizaly uses algorithmic attribution to optimize your media mix. It provides a 100% data-driven view of the performance and effectiveness of each channel. Wizaly Online Media optimizes your digital marketing ROI using algorithmic attribution and presents a unified view of your marketing performance. Wizaly Offline Media analyzes interactions between online media and offline media, and drills into each channel’s performance, branding to conversion. Wizaly Omnichannel integrates purchase made in branches, stores, or call centers to give an integrated view of your Omnichannel marketing performance, including ROPO analyses. Wizaly's product module analyzes the correlations between products, customer profiles, and marketing channels to help you leverage the right products and increase your e-commerce strategy.

You can save hours of manual labor by automating your campaigns. Our web-based media management platform allows you to plan, buy, and manage omnichannel advertising campaigns in real-time. All your marketing data can be centralized in one place. Transform how you manage your advertising campaigns. MMT Mercury automates repetitive manual tasks, saving time and allowing teams to reflect, analyze and come up with the best media strategies. This creates more value for your company.

Advertising waste is a profit killer that causes chaos for both marketers and consumers. TrafficGuard predicts that digital advertisers will lose up to $100 million per day in ad fraud within the next five years. This is a huge loss for Omnichannel marketers. It requires a hard look at both spend and strategy as well as how marketing is measured. You can reach your customers more effectively by understanding their interactions at all touchpoints across online and offline channels. Advanced analytics can be used to optimize key performance indicators (KPIs), such as campaign performance, engagement, sales, and other metrics. Use campaign recommendations and insights to make the right decisions about your media mix, budget and creative rotation, brand-building efforts, long-term planning, and media mix. Maximize our media investment towards business metrics such as brand consideration, demand generation, and sales.

LoopMe's advertising platform includes Artificial Intelligence (mobile DMP) and Artificial Intelligence (mobile desktop). These are designed to deliver exceptional video campaigns on mobile, connected TV and desktop devices. LoopMe's award winning optimization and advertising tools are available through a variety of buying options to help you achieve success in your video advertising campaigns. Our platform combines attribution, AI, and analytics to create outstanding brand advertising campaigns. Book and plan your video campaigns on mobile, desktop, and connected TV. We harness our data and artificial intelligence optimization tools to deliver outstanding results towards your campaign goals. Studies show that video is the most effective advertising format. LoopMe has a wide range of mobile video formats, including pre-roll, native, 360, and award-winning rich media to suit your campaign needs.

With powerful insights into what drives sales, you can make informed decisions about your brand. Maximize sponsorship, connect and grow audiences, turn fans into customers. Nielsen uses a rigorous survey methodology and advanced modeling techniques to discover what people think and act. We help brands connect brand goals to real-world campaign performance using metrics such as ad awareness, recall and consideration. Our survey design separates the control and exposed groups in order to reveal the impact of each brand KPI. Marketers can make quick and fearless decisions to change the way consumers feel about their brands.

B2B is a process that allows for the purchase decision to be made in advance. Dreamdata collects, joins and cleans all revenue-related information to provide transparent, actionable analysis on what drives B2B revenues. Dreamdata maps the customer journey from sales to product through machine learning and smart tracking. Dreamdata delivers actionable reports to help you on your growth journey. Dreamdata allows for algorithmic decision making in sales, marketing, and product sales. Dreamdata allows you to see the true ROI of paid marketing activities as well as the true value of your content-marketing strategy.

Response Management tracks the lead progression through the funnel and ties lead responses to revenue. Get precise, detailed marketing and sales funnel metrics. Campaign Attribution allows you to evaluate campaign performance and gain insight into each campaign's impact on revenue, pipeline, and other metrics. Optimize your marketing with confidence Matchmaker connects leads with accounts in your CRM using smart, customizable matching technology. Sales and marketing can engage accounts intelligently by enabling Matchmaker. Based on Response Management, digital marketing can be measured from anonymous first touch to closed wins by connecting anonymous digital touches with known leads in your CRM. Our solutions have been used by thousands of B2B marketing and sales professionals to boost their performance measurement.

You can identify the impact of brand impressions, marketing and customer communications. Campaign Analyzer allows you to evaluate your current marketing programs and drive better results. Evaluate acquisition campaign effectiveness. Campaign Analyzer measures the effectiveness of marketing campaigns to inform future initiatives. You can identify your target markets better. You can tailor acquisition campaigns to meet their needs and wants. For valuable insights, track campaign results. Increase your knowledge of the quoted population profiles. Overcome the challenges associated with analyzing campaign results. Campaign Analyzer generates detailed reports based upon insurance-specific data. Get detailed insights into the shopping, demographic, and lifestyle profiles of potential customers. Identify marketing opportunities.

All-in-one marketing platform, app analytics, and install attribution. Unlimited & free. You can now manage a dozen trackers, product analytics tools and push notification services without having to juggle dozens of crash reporting solutions. You can instantly analyze all your app's statistics and take action without needing to create a data quilt. AppMetrica allows you to pull any period of your app's data via the API. You can then manage it in any way you like. You can integrate it into your CRM, custom analytics solution, BI system, or CRM. Or you can send it to your ad partner for remarketing. AppMetrica will gather all data sent by your application, regardless of how large. There are no limits or sampling requirements for data storage. We do not sell or give your data to third parties. Your app's data are collected and processed in real-time into reports. AppMetrica's technology is revealed. Integrate the AppMetricaSDK into your application.

Optimize TV advertising investments with Justify. You can trust cross-screen measurement and attribution that is fast, accurate, and actionable. Do not settle for reporting on TV advertising performance across multiple screens and waiting for optimizations to be made. Don't be afraid to use inaccurate TV ad measurement. This will reduce confidence and distort reporting and predictions. Get the functionality and support that you need to convert insights into action and drive ROAS. iSpot measures impressions, performance, and effectiveness of all TV ads. It leverages our proprietary ad catalogue and airings data, has exclusive access to 16M Smart TVs, and integrates with 300+ streaming platforms. Ace Metrix has been acquired by iSpot, allowing for expanded TV ad measurement capabilities and attribution to include survey-based creative assessment. Advertisers now have the ability to track both the business results and brand impact of TV or video advertising.

SegmentStream's AI-driven predictive attribution helps you recover lost conversions due to ITP, private browsing and cross-device customer journeys. For automated cross-channel ROI reporting, collect all marketing data from your Google BigQuery data warehouse. Enterprise-level solution to unify all your advertising costs, mobile app data, and offline conversions into one place for automated marketing ROI reports. You can visualize reports in your favorite BI software. SegmentStream predictive attributing allows you to see the true value of your marketing channels and campaigns post-cookie. SegmentStream predictive attribution allows you to instantly see the incremental impact of any marketing traffic source without waiting for a conversion to occur.

You can instantly join, increase conversions, and expand wallet share. Deliver the digital experiences that your customers expect. Our white-labeled solution offers digital account opening, loan origination and cross selling. It integrates with your core banking system. Rapidly rollout charitable financial experiences that increase member engagement, and unlock referrals. Transform your digital user experience and not your back-office systems and processes. Community banks can now open accounts and lend out loans. Pre-fill customer information to apply for additional products.

Privacy-friendly attribution, modern Bayesian statistics and automated data pipelines can help to reduce wasted marketing spend. Recast clients can increase their blended ROI by 10% in 6 months. This allows for faster and more efficient growth. Recast doesn't use cookie or user-level data. This makes it easy to set up and won't be affected by privacy regulations that may affect other measurement methods. Recast can help you optimize your marketing performance by accurately measuring your marketing's impact in real-time. Recast was designed to assist modern marketers in adjusting spend based upon real-time performance. Confidence intervals are provided for every ROI, saturation curve and time shift estimate. Predicts where the next dollar is most effective, as they are different and more impactful concepts. Recast's fully Bayesian model allows us to incorporate your business context into the code.

Tru Power Data offers a variety of solutions for businesses that want to optimize their marketing and sales efforts. These include lead distribution, data storage, attribution and more. Tru Power Data helps businesses manage leads, store and analyze data, and track advertising campaign performance. Request a free demo today!

Two Owls Facebook pixels is an Ad tracking app and attribution app for Shopify, Wix and BigCommerce, developed by Omega. Installing Pixels and Conversions APIs correctly will allow you to collect premium data. Conversion events are tracked automatically on both sides (browser and server) and sent with extra information to match them back to a Facebook account, where applicable. This will help Facebook to deliver your campaigns more efficiently by maximizing the data it has. You will also have access accurate reporting that is difficult to get with Facebook Ads Manager since IOS 14+

By evaluating the performance of vendors, channels, and other factors that drive customer engagement, we can help you reduce dollar waste, lower customer acquisition cost, and more accurately exceed sales pipeline targets. Channel99 brings together marketing and finance teams to eliminate waste and inefficiencies and lower customer acquisition costs. They also drive pipeline more accurately. You can now evaluate your digital investments more accurately with the help of relevant contextual benchmarking data, collaborative tools and tools that measure and evaluate marketing across all channels and vendors. Discover which channels are responsible for generating quality visits to the accounts that you care about. Compare your performance to the industry average for each channel to give context to your reporting.

Converge helps improve online store ad performance, attribution accuracy and conversion rates through better tracking. Server-side tracking of conversions ensures that your ad platform can target prospects optimally. Event enrichment makes sure your website events contain maximum event parameters. Converge tracking eliminates the need for third-party pixels or attributions, as reporting is done in-platform. Server-side tracking of conversions ensures that your ad platform can target prospects optimally. Event enrichment makes sure your website events contain maximum event parameters. Track subscriptions, POS purchases, upsell orders, and more outside of your website. Track all important events automatically, including the steps of your checkout.

Stop using data to match media exposure with individual people that is based on inaccurate big data. You will suffer from a lack of precision when measuring R&F metrics and brand lift across media without a single-source solution. Consumers seamlessly move between linear TV, CTV, and online video in pursuit of the best content. In the media world of today, we cannot rely on ad exposure claims to measure cross-channel effectiveness. Third-party fusion data is not accurate in today's fragmented landscape of media and does not offer privacy protection as legislative bodies continue to develop privacy regulations. Beatgrid's audience analysis helps you create accurate ad campaigns that resonate with your audience.

All your campaigns can be managed from one ad tracker. Digital marketers around the world recommend affiliate tracking software to track, optimize and automate their advertising. What type of ads are you running? Native, display, pop, email, search, push, social, video? Paid or organic? Voluum's ad tracker allows you to track it all! You can track it all, with or without redirects. Our superfast reporting allows you to monitor over 30 metrics about every visit, click, conversion, and source of traffic - all in one tool, and in real time. Don't waste your time and money making wild guesses. Traffic Distribution AI can quickly identify the most profitable combinations for ads and landing pages for your audiences & offers. Anti-Fraud Kit can detect bot traffic. Protect your advertising and maintain good relationships with offer owners.

Answer your most pressing marketing questions, including Time to Financial Impact and Buy, Sell, Or Hold Current Marketing Investments. Brand Messaging & Creativity. Return on Future Marketing Investments. MRC accredited for mobile and desktop web viewability. Accreditation by MRC is the highest standard for measuring advertising effectiveness. One of the four major accounting firms performs audits. C3 Metrics makes marketing work better. Our Attribution Data Cloud, enterprise MTA, MMM, and UMM solutions transform old reporting into real-time cross platform insights. C3 Metrics averages a 15%+ increase in advertising ROI, and a 6X return for their attribution investment.

Campaign measurement for Web and mobile using people-based attribution. Campaign visibility across all platforms, channels and devices. A customizable dashboard that presents holistic measurement metrics. Airbridge's measurement capabilities enable you to analyze the performance and effectiveness of your marketing campaigns using a variety of metrics, including engagements, uninstalls retention, impressions cost, revenue, cost, and cost. You can measure and attribute conversions to the correct media, device, platform. Our statistical multi-touch models and last click allow you to track non-linear customer journeys. You can also determine the value of each campaign, channel, platform, and search keyword in influencing customer conversions. For accurate measurement, you can create custom detection parameters that are compatible with validation rules. Airbridge will eliminate wasteful spending on ad fraud.

Visualize Industry Wide Trends using Total Market Insights. (#TMI). You can compare your brand's performance to its competitors and view all your data solutions from one place. Get deep context and insights from the community using anonymous insights. CustomerX.i will help you achieve your business goals. Automate your marketing to optimize customer engagement. CX.i identifies the best customer segments and how to engage them. CX.i+ gives transparency to all marketing efforts and allows you to measure attribution for each advertising effort. CX.i gives you a complete view into your marketing from one place. You can centralize your marketing campaigns from offline, local, online, and paid.

Learn how to optimize the performance of every $ spent in your marketing campaigns with Identity resolution and a complete digital marketing optimization solution, activation toattribution. Your business will gain more value. You can improve your real-time performance marketing by leveraging activation and attribution in the same workspace. Our integrated toolset allows for seamless workflows that will improve your ability to activate quickly. No more identity issues in your customer journey. All your data is matched at the user level. This includes digital campaign interactions, multi-device journeys and in-store purchases. To activate profitable marketing campaigns using your media platforms, leverage improved accuracy in your audience targeting. Automation allows you to save time in activation orchestration. Select the right media platform to invest.