mParticle Description

mParticle is the most popular Customer Data Platform (CDP), for multi-channel consumer brands. Overstock, Venmo and Spotify use mParticle to build a unified customer data pipeline that allows them to win at key moments in the customer journey.

Founded in 2013, mParticle has offices in New York City, London, San Francisco, San Francisco, and Seattle.

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Company Details

Company:
mParticle
Headquarters:
United States
Website:
www.mparticle.com
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Product Details

Platforms
SaaS
Type of Training
Documentation
Webinars
In Person
Customer Support
Online
Phone Support

mParticle Features and Options

Customer Data Platform Software

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Experience Software

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis