TrueChoice Solutions, based in New York City, is a leader in real-time preference measurements. The TrueChoice™, Predictive Selling Suite is used by many forward-thinking FORTUNE Global 1,000 clients. It is based upon patented econometric technology that allows companies to accurately quantify the preferences of individual customers and employees in real-time. TrueChoice dramatically improves customer experience, increases sales lead generation and measurably improves profitability for every transaction. TrueChoice Solutions' customer insight solutions are available on-demand. They help clients better understand their customers, purchase behavior, and preferences. We also provide a "forward look" at market trends. Our insights enable clients to build stronger customer relationships and drive innovation, marketing strategy, and new product development.