It is the only DSP that combines search, social, site, and site directly via one interface. Basis DSP gives you access to a vast programmatic universe of audiences, inventory, and data sets. You can also plan, buy, manage, and monitor campaigns. Media professionals can plan and approach digital media strategies by integrating search, social and ad server platforms. Basis DSP automates billing to create/pay invoices and reconcile delivery numbers. You don't even need to leave Basis. Instead, you can plan, negotiate, and track custom PMP offers across thousands of premium publishers. To generate better campaign outcomes, you can use the Basis artificial intelligence engine. You can choose from either algorithmic or machine-learning optimizations to automatically analyze the data. Access the industry's top exchanges and 25,000+ audience segments from over 30 data providers. Flexible and intuitive inventory options, as well as data targeting options, are available.