Use the comparison tool below to compare the top Advertising software on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.
-
1
Airtory
Airtory
47 RatingsAirtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI, and improve brand engagement with Airtory's easy-to-build rich media ads! We have 500+ templates across desktop, mobile, native, and interactive video. These can easily be implemented across DSPs or on direct publishers. In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical. -
2
AdCreative.ai
AdCreative.ai
$29 per month 2,532 RatingsAll aspects of Digital Marketing will be optimized by Artificial Intelligence today, with the exception of Creatives. AdCreative.ai aims to change that. It makes data-backed, results-oriented ad creatives easily accessible. Convert conversion-focused ad creativity in minutes while remaining true to brand. Our AI allows you to test more creatives and decrease the time spent on the design process. You can get up to 14x higher conversion and click-through rates. Create headlines and sales-focused texts that are specific to the platform where you advertise. Our Artificial Intelligence will be your copywriter, so you can concentrate on what really matters: your business. You can see which creatives perform best in your ad account at a glance. Get inspired by your top-performing creatives and let our AI learn more from your data to bring you even better results. -
3
AdLib DSP
AdLib Media Group
55 RatingsAdLib: The Premium Demand Side Platform For Everyone Reach your audience on the world's most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources. AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels. The AdLib DSP AdLib offers marketers an easy way to access premium audiences and publishers at scale and across all channels while eliminating the wasted time and money typically spent figuring out the complexities of programmatic marketing. Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All! Campaigns -Launch In Less Than 60 Seconds -Maximize Brand Awareness & Growth Magic Ads -Clean, Modern, & Authentic Ad Builder -Outperform Branded Ads by 2x Dashboard -24x7 Real-Time Reporting -Actionable Metrics & Deep Insights -
4
Miro
Miro
$8 per month 14,638 RatingsMiro helps you keep your team's minds in sync. Miro is a virtual whiteboard and remote collaboration tool that helps cross-functional teams collaborate more effectively to create great things. Miro isn't a video conferencing tool, and Miro doesn't try to be. Miro's goal is to provide a platform for teams who work most effectively across areas, geographies, timezones to get more out of their ideas when they can't all be in the office together at the same time. It includes over 200 pre-made templates to capture and visualize ideas, collaboration tools like comments, chat screen sharing and video chat and integrations with popular business tools. Miro AI is your team's ultimate boost, empowering you to unleash your creativity and productivity like never before. We are your launchpad to the future, providing the assistance you need to bring your next big idea to life. Let Miro AI help you unlock the full potential of your team's innovation and collaboration capabilities. -
5
Channable
Channable
$39 per month 146 RatingsThe ultimate feed management and PPC tool. All in one tool to optimize your feeds for the largest eCommerce channels and create automated PPC campaigns. Channable lets you use built-in feed templates to compare prices on over 2500 websites, affiliate platforms, marketplaces, and generate ads for Microsoft Advertising or Google Ads. Your online shop's success is dependent on the ability of consumers to find your products. Channable has created an online tool that allows retailers to manage product feeds, automate PPC campaigns, and integrate with marketplaces. You can create PPC campaigns based upon your datafeed. Advertise on availability and use retargeting to convert more customers. Channable's feed management tool and PPC tool makes it possible. Highlight your services on every channel and make your hotels and flights more visible. -
6
Control your entire business from one place Manage your entire project lifecycle, from sending quotes to collecting invoices. By having sales, delivery, and financial information combined - you’ll have a complete overview of results and progress in real time. Plan and forecast your resources Know when to bring in more work and spot resource shortages before they happen. Make proactive decisions on outsourcing or hiring. Balance your team’s workloads - no more burnout for some while others sit idle. Make sure you’re profitable Completing your projects is important, but what truly matters is whether your company is making money. Understand which clients, projects, services or teams are profitable and which are eating into your margins in real time. Know when to work more efficiently, charge more or cut costs. Collaborate where work happens Access every file and conversation in the correct context - whether it’s a customer, a project or a task. Stop spending time on status updates and chasing documents. All information is just one click away at all times.
-
7
Sell More In Less Time. The B2B Sales Landscape has changed A shift to remote interactions, the trend away from physical workspaces, and a host of other changes have left sales reps, managers, and leaders in a tough spot. Our Platform includes - Buyer Intent Data - B2B Contact Database with over 640 millon contacts - Anonymous Website Visitor Identification - Email/Proposal Tracking Benefits of our platform include: - Helping your sales and marketing teams make first contact. 36% of sales go to the vendor that responds first. - Reduce Prospecting time by as much as 80% We provide the data you need to reach that difficult prospect. - Uncover Your Hidden Leads. We help you get more leads from the traffic you already have. - Prospects not responding? We will give you insight into what is happening on the prospects side. Founded in 2009, we have offices in Jacksonville, FL and Atlanta, GA. With over 2,220 customers and white label resellers, Visual Visitor is quickly becoming the platform of choice for growing companies.
-
8
PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This includes advanced Demographic & Interest Targeting to match audiences, CPA goal pricing model for automatic bid and optimization, efficient formats for ad serving (Push, Interstitial and Popunder), and unique templates for customization. The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.
-
9
Prezly is a powerful CRM and communications tool that allows PR agencies and teams to achieve better coverage, influencer engagement, stronger relationships with clients, and greater media coverage. Prezly is simple and easy to use. It helps teams communicate and work together effectively, speed up workflows, reach stakeholders quickly with beautiful multimedia emails and create super-functional online newsrooms. Prezly allows you to easily keep track of all your contacts (e.g. Bloggers, media, board members, and employees can easily keep track of all their contacts)
-
10
Ravetree, an award-winning work management platform, empowers teams to deliver work quicker, be more informed, spend less time looking for information, and is faster than any other software. Ravetree is a software platform that allows companies to manage their resources, projects, and creative workflows from one place. Ravetree makes it easy to move between applications to find the right information, use cumbersome spreadsheets, or enter the same data multiple times. Ravetree makes it easy to get the job done!
-
11
Empower Your Business with our Advanced Feed Management & PPC Automation Solution - Manage all your product feeds in one place - Optimize product feeds with many built-in optimization features - Create and export any xml, csv, etc., template for any channel - Create PPC campaigns based on your product feeds and much more
-
12
Worksuite
Worksuite Inc
$500 181 RatingsWorksuite is a smart, user-friendly freelancer management platform. We make it easy for small and large companies to onboard, manage cross-border payments to all your freelancers across the globe with just a few clicks. Take care of compliance, reporting, and project management in a fraction of the time. From small start-ups to the world's biggest organizations, Worksuite is a complete solution providing powerful features and flexibility for every stage of business growth. Worksuite fuels the contingent workforce of agencies, publishers & enterprises like Disney, Microsoft, and Vox. If you manage thousands of freelancers, it will transform your operations. -
13
Adctv
Adctv
Connected TV advertising is essential for any cross-channel campaign, whether it's for a brand, advertising agency or both. Reach a new audience to maximize your return on digital ad spending with creative and engaging OTT/CTV ads. Send us your details to arrange a demo. Our representatives will contact you to walk you through the features of Adctv. The representative will help you create a plan that meets your needs by understanding your requirements. You will receive complete support when setting up your Adctv Account. Start your journey towards enhanced ROI and reach by creating, delivering, and measuring the performance of dynamic advertisements across the CTV ecosystem and OTT ecosystem. -
14
Social Display
Social Display
Create, manage, distribute and create social display ads all in one place. Use Social Display Ads' creative management platform to turn your high-performing posts on social media into innovative banner advertisements in minutes. Social Display Ads are a powerful way to enhance the power of Social Media by using programmatic advertising. Reimagine Social Media posts as banner ads. It allows brands the opportunity to reuse their most popular social media posts, resulting in improved interactions without the need to create new content. It shows that your content is shared, liked and commented by real people. Content that audiences recognize is more likely to be shared, liked and commented on by real people. -
15
TrafficGuard
TrafficGuard
Free for up to $2.5k ad spend 85 RatingsIntroducing TrafficGuard - Your Ultimate Defense Against Ad Fraud Say goodbye to the threat of deceptive traffic undermining your campaign efforts with TrafficGuard. Our state-of-the-art ML/AI-driven technology dynamically sifts through simple and sophisticated fraudulent traffic in real time, guaranteeing that your advertising budget is channeled exclusively toward genuine, high-quality clicks and conversions. This translates to enhanced campaign outcomes and an increased return on ad spend (ROAS). Our robust solution ensures the safeguarding of every advertising dollar, empowering you to concentrate on achieving your marketing objectives with unwavering confidence. Let TrafficGuard eliminate the concerns associated with ad fraud protection, offering you peace of mind while safeguarding your: Google Search (PPC) campaigns Mobile UA campaigns Affiliate spend Social Networks But our commitment doesn't end with cutting-edge technology. Coupled with expert campaign management and top-notch customer service, TrafficGuard provides you with a dependable partner for all your ad fraud protection requirements. Proudly affiliated with Adveritas, listed on the Australian Stock Exchange (ASX:AV1). -
16
Fraud.net
Fraud.net
55 RatingsFraud.net is the world's leading infrastructure for fraud management. It is powered by a sophisticated collective Intelligence network, world-class AI, and a modern cloud-based platform that assists you: * Combine fraud data from all sources with one connection * Detect fraudulent activity in real-time for transactions exceeding 99.5% * Uncover hidden insights in Terabytes of data to optimize fraud management Fraud.net was recognized in Gartner's market guide for online fraud detection. It is a real-time enterprise-strength, enterprise-strength, fraud prevention and analytics solution that is tailored to the needs of its business customers. It acts as a single point-of-command, combining data from different sources and systems, tracking digital identities and behaviors, then deploying the most recent tools and technologies to eradicate fraudulent activity and allow transactions to go through. Get a free trial by contacting us today -
17
Income Access
Income Access
13 RatingsIncome Access offers marketing technology and a complete suite of digital marketing services for the iGaming, crypto, forex and lottery industries. Our mission is to assist companies and affiliates in these industries in building long-term, profitable and sustainable business relationships. Income Access has been a partner with more than 300 brands since 2002 and has connected with over 25.000 key publishers and affiliates. Our own affiliate marketing software is used and we offer digital marketing services to our partners. This helps them increase customer acquisition, get more exposure for their brand, and maximize revenues. Income Access is a software company, affiliate network, and marketing agency all in one. To learn more, contact one of our industry experts today! -
18
Kevel
Kevel
95 RatingsKevel (previously Adzerk), gives you the APIs to quickly create your own fully-customized advertising server for sponsored listings, native ads, and internal promotions. This will allow you to take back the Internet and generate more online revenue. Our award-winning platform processes over three billion API requests per day and has helped industry leaders such as Yelp, Ticketmaster and others reduce their build times by more that 90%. -
19
Adzooma
ClickTech Solutions
Free 225 RatingsJoin over 100k businesses that have already optimized their paid ads by signing up for our award-winning platform Reduce the time it takes you to manage and optimize your Google, Microsoft Advertising, or Facebook Ads campaigns down to minutes per day. Adzooma's AI- and machine learning-based PPC platform provides stress-free campaign management, state-of the art 24/7 optimization, and advanced automation all in a simple interface. You can scan for 50+ improvement opportunities, many of which are easy to take action on a single click. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. -
20
Renderforest is an all-in-one branding platform that allows users to create broadcast-quality videos, AI optimized logos, photorealistic mockups, digital and print graphics of all topics and purposes, as well as fully functioning websites. Choose from the ever-growing collection of high-quality templates of all kinds. Customize videos with transitions, text, logo, and animation of your choice to promote and advance your social media presence. Enjoy the ease of creating a logo, with no technical or design skills, in just a few clicks. Design social media posts, posters, flyers, and more using the very intuitive Renderforest Graphic Maker. Create music visualizers, 2D and 3D explainer animations, intros, outros, slideshows, and many more to promote you and your business. Showcase your product, branding, and design with ready-to-use mockups. Create all the elements of your branding and stand out with Renderforest.
-
21
DirectMail2.0 is a white-label technology platform for agencies, printers, and mail service providers. It integrates client direct mail campaigns with digital channels to track results and increase them by 23-46%.
-
22
With powerful interactive features such as mobile interactivity, customized social sharing, pre-roll ad network compatibility, voice control, and more, Adventr allows anyone to easily create interactive, actionable videos any share them at scale. The possibilities are endless. Easily make your videos interactive with our drag-and-drop editor and add actions like purchasing, texting or making a call directly from the video. Whether for business, education or fun, you’ll be sharing your adventrs in no time. Track impressions, choices made, view time, geo-location, devices used, share destinations, trends and segment behavior over time. Exportable to any third party data platform. Understand where, when, and how viewers are interacting with your content. Adventrs play practically anywhere – your website, mobile devices, Twitter, Instagram, Facebook, pre-roll ad networks & more.
-
23
MGID
MGID
14 RatingsWe want to usher in a new era of digital media where consumers, content creators and brands can all engage in meaningful and positive ways. Keep up-to-date with industry trends by reading our ad tech blog and programmatic blog. Learn our native advertising tips and tricks. MGID is one the first native performance advertising platforms in the world. It services thousands of publishers and millions of news stories each day. This allows advertisers to target consumer interests without disrupting their online experience. MGID's performance-driven approach ensures that customers' websites are visited by relevant, engaged, and genuinely interested visitors. This increases traffic and revenue, while maintaining the quality and relevance online users demand. MGID was established in 2008 and has been providing quality content distribution to entertainment and lifestyle publishers around the world. -
24
UpLead
UpLead
$99 per month 12 RatingsUpLead, a B2B prospecting platform, provides the highest quality B2B contacts & company data. Features include email verification in real time, worldwide contacts in more than 200 countries, 50+ search criteria and technology tracking. They also offer account-based marketing, email pattern intelligence, social profiles links, Salesforce integrations, robust API, and other CRM integrations. -
25
Adsterra was founded in 2013 and is now a trusted global ad network by more than 30K+ publishers and advertisers around the world. We offer an easy-to-use and powerful advertising and traffic monetization platform that is simple to use. Adsterra offers a wide range of ad formats, payment options, fast moderation and specific targeting features. What makes Adsterra different from other ad networks? We offer a 3-level security system, flexible ad inventories, industry-leading support and managers. Adsterra only allows clean ads and traffic. Malware is strictly forbidden. Advertisers can meet their KPIs and increase ROI. Publishers can get maximum eCPM from our advanced traffic solutions and the best team. We help advertisers achieve their KPIs and increase ROI. Publishers get maximum eCPM through our easy-to use advanced traffic solutions.
Overview of Advertising Software
Advertising software is an application designed to help businesses create, manage, and track their digital advertising campaigns. By automating the process of creating, launching, and tracking ads over multiple platforms such as Facebook, Google Ads, YouTube, Instagram, and Twitter (just to name a few), this type of software can provide immense value to organizations that use it.
At its core, advertising software allows businesses to quickly set up ad campaigns across multiple platforms. This includes setting up targeting criteria for each campaign as well as defining budgets and budget constraints. With these parameters in place, the software can automatically launch campaigns according to the user's specifications and maintain them over time while also giving users insight into how they are performing.
Once an ad has been created in the system and launched on the relevant platforms, the advertising software will allow users to monitor performance metrics such as cost-per-click (CPC), click-through rate (CTR) or impressions for each ad. It may also provide additional data such as geographical breakdowns or device usage information about who is interacting with your ads for further refinement of targeting strategies.
This data provides invaluable insight into which ads are successful and why so that users can adjust targeting accordingly or create more targeted versions of existing ads. Furthermore, some advertising software may incorporate AI technology that will automatically optimize campaigns over time by either decreasing funding towards lower-performing ads or increasing bidding on higher-performing ones.
In addition to tracking successes at a platform level, some advanced forms of advertising software may be able to integrate with other tools in a company’s tech stack in order to monitor conversions across multiple channels such as email automation systems or CRMs. This might include being able to track when someone clicks on an ad then goes on to purchase a product through your website - giving you valuable insights into how effective your campaign has been in acquiring customers who actually engage with your product.
Overall, advertising software is essential for any business running online ads - from one-man shops just getting started on Facebook Ads all the way up to sophisticated global organizations using complex multi-channel marketing strategies leveraging machine learning technologies - due its power both from a tactical perspective helping streamline processes and from a strategic perspective providing organization’s insight into deeper user behavior patterns beyond clicks & views within their own products & services ecosystem.
Reasons To Use Advertising Software
- Automation: Advertising software can be used to automate the processes of planning, executing, and managing campaigns across multiple platforms. This can make it easier to manage campaigns without having to manually enter data every time.
- Targeted Reach: Advertising software allows you to target specific audiences with relevant information and ads. By segmenting users by demographics, location, interests, and more, you can ensure that your ads reach the people most likely to respond positively.
- Optimization: With the help of analytics tools built into many advertising softwares, advertisers can track the performance of their campaigns in real-time and adjust accordingly for maximum efficiency and ROI.
- Cost Savings: Using advertising software can save both time and money as it eliminates manual labor costs associated with traditional campaign management processes such as ad placement and optimization strategies. In addition, when utilizing programmatic algorithms for ad buying, you are able to optimize bids for targeting more cost-effectively than manual methods allow for traditional media buying techniques.
- Multi-Platform Management: Many tools are available that allow marketers to manage their campaigns across multiple platforms from one dashboard or interface which saves a lot of time compared to manually managing each platform separately.
Why Is Advertising Software Important?
Advertising software is an essential tool for businesses to reach their desired customers. It helps companies get their products and services in front of potential buyers, which increases the chances of generating more leads, sales, and profits.
This type of software can help businesses make sure their marketing messages are reaching the right people at the right time. By targeting specific audiences through advertising campaigns, companies can increase the chances that their message will be well-received and acted upon. With this kind of targeting capability, marketers can more accurately tailor their messages and optimize campaigns for higher response rates.
Additionally, this kind of software makes it easier to measure success. Advertising platforms often offer analytics features that allow companies to track how users responded to their ads or messages, enabling them to identify which strategies were effective and which weren't as successful. This data also empowers marketers to refine their campaigns further by focusing on what works best for their particular objectives.
Advertising software allows organizations to take control over who they communicate with while streamlining the tracking process along the way. Without this kind of technology it would be much more difficult – if not impossible – for companies to effectively reach target audiences on a meaningful scale without incurring high costs in the process. Ultimately, advertising software is an invaluable asset for businesses wanting to stay competitive in today's marketplace and maximize returns on marketing investments.
Features Offered by Advertising Software
- Ad Creation and Management: Advertising software provides users with access to a range of tools for designing, publishing, and managing ads across multiple platforms. Users can create engaging creative that features text, images, videos, product information, and more. The software also helps optimize the ads’ performance by allowing users to A/B test different ad variants and track their results.
- Audience Segmentation: By using advertising software, businesses can segment their target audience into segments based on certain demographic or psychographic characteristics so that they can send more personalized messages to each segment. This helps them reach potential customers better and increases the chances of conversions.
- Performance Tracking: Users are able to track the performance of their campaigns in real-time using advertising software. This allows them to measure their Return on Investment (ROI) for each campaign as well as compare it against previous campaigns to identify trends and make improvements where necessary.
- Automated Bidding: Automated bidding helps businesses set up bids for every advertisement they create automatically rather than manually adjusting them according to market conditions or customer interests. This feature helps save time and makes sure bids remain competitive while staying within budget constraints at all times.
- Reporting: Advertising software offers a comprehensive set of reports that can help businesses analyze their data in order to improve their strategies and yield better results from future campaigns thanks to advanced analytics capabilities such as heatmaps, funnel analysis, etc.. Reports can be exported in various formats making it easier for companies to share insights with colleagues or partners easily.
Who Can Benefit From Advertising Software?
- Business Owners: Advertising software can provide business owners with valuable insights into customer behavior, enabling them to create more effective marketing campaigns and optimize their return on investment.
- Marketers: Advertising software helps marketers to better target potential customers, while also giving them the ability to track customer engagement and analyze performance metrics.
- Creative Professionals: With advertising software, creative professionals have access to a wide variety of tools that help them create innovative ad campaigns that are tailored to their specific audience.
- Designers: Designers can take advantage of advertising software’s ability to generate engaging visuals for ads and customize existing templates in order to create beautiful advertisements for their clients.
- Content Strategists: Content strategists use advertising software to develop comprehensive campaigns that will effectively reach their target audiences, allowing them to better communicate their message while driving conversions and sales.
- Data Analysts: Data analysts leverage advertising software’s powerful analytics capabilities in order to gain insights into customer behavior, identify trends, and improve decision-making.
- Social Media Managers: Advertising software provides the tools needed for social media managers to craft effective campaigns across different channels and measure the success of those efforts in real-time.
How Much Does Advertising Software Cost?
The cost of advertising software varies widely depending on its features and the size of the business using it. For smaller businesses, basic software may be available for free or low fees. On the other hand, enterprise-level advertising solutions may cost thousands or even tens of thousands of dollars annually. Prices usually depend on factors such as the number of users, available features, data usage, location-targeting options, integration with external services, customer support options and more. Additionally, upgrades to higher tiers may increase costs further if desired. Ultimately, you should assess your business’s needs when considering what type and how much advertising software will best serve your goals.
Advertising Software Risks
- Unlicensed software or third-party software may be used, which can create security vulnerabilities.
- If a user clicks on an advertisement they don’t recognize and downloads the advertised product, they could unknowingly install malicious software or malware.
- Malware can steal personal information and put sensitive company data at risk.
- Unsolicited ads can be intrusive and annoying, leading to a bad user experience and potentially damaging the reputation of the company or brand associated with the advertisement.
- The cost of advertising software can be expensive, especially if it is not well-targeted and does not generate much engagement or leads.
Types of Software That Advertising Software Integrates With
Advertising software can integrate with a variety of other types of software to expand its capabilities. These types of software typically include analytics, customer relationship management (CRM) systems, marketing automation platforms, content management systems (CMS), email marketing programs, and social media tools. Analytics software can provide insights into the performance of digital ad campaigns while CRM systems track customer data to inform targeted messaging. Marketing automation platforms help to streamline workflow functions such as creating ads or scheduling posts on multiple channels at once. CMS platforms are used to store digital assets like images or videos and keep them organized for use in ad creation. Email marketing programs allow for segmented campaigns that can be tailored based on individual user data, and social media tools help to monitor trends and engage with customers online.
Questions To Ask When Considering Advertising Software
- How user-friendly is the interface of the software?
- What are the reporting capabilities of the software?
- Does it allow for targeting certain demographics or behaviors?
- How much customization can be done to ads created with this software?
- Does it integrate with other existing advertising platforms (such as Google Ads or Facebook Ads)?
- Is there any customer support offered by the company if you have questions or need help?
- What is the pricing model for using this software (one-time purchase, subscription, etc.)?
- How often does the company release updates and bug fixes?
- Are there any additional features, such as A/B testing capabilities or automated optimization features, that come with this software?
- Does it include built-in analytics which will provide insight into how effective your campaigns are performing in real time?