Use the comparison tool below to compare the top Email Testing tools on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.
Email on Acid
$86 per monthCrewcharge Technologies
$0SendForensics
$49 per user per monthEmailPreviewServices
$25 per monthmail-tester
€50 per 500 testMailMonitor
$299 per monthImitate Email
$7/testmail.app
$9 per monthEmail testing tools are tools used to test the effectiveness of an email marketing campaign. Email testing tools typically evaluate email content, design, delivery time, and more.
The goal of these tools is to help marketers create better emails that will have a higher chance of being opened and read by the intended recipients. The results generated by these tools can be used to make data-driven decisions about the best way to craft emails for maximum engagement.
A/B testing is a popular feature provided by most email testing tools. This type of testing allows marketers to compare two different versions of an email’s subject line, content, or design in order to determine which one resonates more with their target audience. Testing multiple elements at once can give marketers valuable insight into how minor adjustments can drastically impact an email’s success rate and ROI.
Other features that are common among email testing platforms include click-through rate tracking, heat mapping (to track user interactions with each part of an email), A/X testing (also known as multi-variant testing), personalization and segmentation capabilities, analytics integration and reporting options, spam score analysis, mobile optimization capabilities, and automated triggers and workflow functions.
Most good email testing platforms allow users to easily integrate with third-party software like Salesforce or Marketo in order to sync customer information across systems for improved personalization efforts. They also provide comprehensive reporting features so you can quickly analyze your results in real time and gain valuable insight into how well your campaigns are performing overall.
Finally, many of these services also offer extensive support options in case you run into any issues while using their platform or if you need assistance optimizing your campaigns for maximum performance.
Email testing tools are an essential part of any successful email marketing campaign. Email testing provides valuable insight into how your email is being viewed by the receiver, helping you to optimize your campaigns for maximum engagement and conversion.
Testing emails before they’re sent out ensures that they look professional and don’t contain any mistakes or errors. Testing tools allow you to analyze key elements such as subject lines, preheader text, content length, design layouts, copywriting style and more. With this information at hand, you can make adjustments to ensure that these elements are tailored perfectly to your target audience so they will be interested in engaging with your message.
Additionally, email testing tools help identify potential technical issues or compatibility problems related to different webmail clients or devices such as mobile phones. Without this step of testing, a significant portion of recipients may not even see what was sent due to their unique viewing settings or device platform. In addition to making sure everyone receives the same version of the message properly rendered on their device of choice, it allows you to establish whether a particular design works better on one platform compared with another – this could impact click-through rates significantly if handled correctly.
Overall, email testing helps save time and money by providing marketers with valuable feedback from a wide range of perspectives before launching an email campaign into production status. It also reduces risk associated with errors while improving customer experience when receiving emails from companies they trust and expect high quality communication from in return.
Email testing tools can vary dramatically in cost, depending on the features and capabilities they offer. Generally speaking, a basic email testing tool will run anywhere from free to a few hundred dollars per month, while more advanced solutions may cost thousands or even tens of thousands of dollars. For example, some email testing solutions like Litmus and Email on Acid are priced based on the volume of emails sent each month, while other solutions such as MailHops are priced based on the number of users who need access to the platform. Additionally, some companies require an upfront implementation fee before you can start using their services.
It's also important to consider any additional costs associated with using specific testing tools. Some solutions may require additional costs for data storage and analytics or advanced features such as A/B testing or integration with third-party applications like Salesforce or Marketo. Additionally, if you plan on working with multiple clients or teams across different platforms and domains, you may need to invest in extra licenses for those domains or separate accounts for each client/team.
Finally, it's important to look at your overall budget when choosing an email testing tool - many vendors have introductory discounts which can help reduce initial costs and some providers offer lower rates for bulk purchases over longer contracts. Taking all these factors into account will ensure that you get the best value for your investment when investing in an email testing tool.
The risks associated with email testing tools include:
Email testing tools can integrate with various types of software, such as e-commerce platforms, customer relationship management (CRM) software, content management systems (CMS), social media networks, and analytics. Generally speaking, any system that involves a data exchange between your website or product and customers via email can be integrated with an email testing tool. This helps to ensure that the emails sent from these systems appear correctly when they arrive in customers’ inboxes and also improves deliverability rates. Integration with other software also allows you to use data stored in those systems within emails for personalization and segmentation purposes. Additionally, some A/B testing tools have integrations that allow you to monitor the results of email tests directly from within their platform.