Use the comparison tool below to compare the top Eye Tracking software on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.
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expoze.io
expoze.io
€19.99/month We are bad at predicting what will capture our attention. Eye-tracking is helpful, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that validates designs in real-time. Built by leading neuro- and data scientists from Alpha.One. We believe creators make better decisions if they can predict what grabs attention. -
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Hawkeye
Hawkeye
$39 per monthRecord eye movements, touch events, audio, and more. Screen recordings are only half of the story. Hawkeye allows you to understand the user's thinking process. You can see where they get lost, what draws them attention, and why the actions they take. It is crucial to understand user behavior in order to improve your products. Hawkeye makes it easy for you to learn from your users, and it's fun! Invite participants to take part in tests from anywhere in the world, on their own devices. This allows testers to stay in their natural environment, and allows you scale your program to include a larger number of participants. An iPhone or iPad can replace clunky hardware sensors. Hawkeye iOS lets you take your research laboratory with you wherever you go. In less than 5 minutes, participants can set up their lab. Don't worry about complicated and expensive hardware. Participants should be allowed to stay in their natural environment. Participants can be reached anywhere in the world. -
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Loceye
Loceye
Upload your digital assets to the Loceye platform, where they will be safely stored in the cloud. You can import from any tool via JPG/PNG. Don't worry about recruiting. Loceye will share your content to real people we have recruited to your experiment based upon your requested demographics. Your results will be available in less than one day. To enrich your presentation and confirm your design assumptions, we create a custom report that includes Heat Maps and additional visualisations. Loceye, a biometric eye tracking platform that allows your team to design with confidence and optimize digital assets such as emails, images, website content, and ad creatives to achieve the best visual and emotional impact. Marketers, agencies, marketers, web designers, UX specialists, and all other professionals involved in media creation are encouraged to receive real-world, pre-launch feedback on how customers and users see and interact with their content. -
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VisualEyes
VisualEyes
FreeVisualEyes is a simulation of eye-tracking studies with 93% accuracy and preference tests. Attention maps can be used as a replacement for eye-tracking studies and five second tests. The clarity score can be used as a substitute for a short preference test. Areas of interest allow quick AB tests and quantify attention within critical elements. Our clarity score replaces time-consuming eye-tracking with attention heatmaps, preference testing, and time-consuming eye-tracking. VisualEyes makes it simple to generate user insights by simply pressing a button. All this, plus all of it within your favorite design tools. It is difficult to build the perfect digital product. Test designs before you release. This will increase your KPIs as well as your developers' productivity. You will get more love from your users and your team if you have fewer iterations. VisualEyes can help you thrive in today's attention economy. VisualEyes will help you stand out in the ever-evolving battle for customers' attention. -
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CoolTool
CoolTool
On desktop and mobile, discover and validate what consumers see, feel, and think beyond their control. Online webcam eye tracking to identify where consumers' attention is going. Online emotion measurement to capture consumers' emotional statements while using digital products. Online implicit tests to uncover hidden attitudes and thoughts in the subconscious. Remote usability research can be done online. UXReality is a new product that completely replaces usability laboratories with a virtual solution. It allows you to conduct UX research remotely from your mobile or desktop computer. You can see through the eyes of users and record high-quality sessions. The solution includes AI-powered webcam eye track, emotion measurement, surveys, and more. -
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iMotions
iMotions
$2,900 per yearThe world's most popular tool for human behavior research. The iMotions software can be used for all types of lab research. iMotions can be used to perform any type of lab research, including behavioral science, usability testing, observation, and studying human factors. Complete stimuli presentation (images/videos, websites, apps, games, mobile/apps, VR). All types of sensors can be integrated and synchronized (eye tracking, Facial Expression Analysis. Electrophormal activity aka GSR. EEG, ECG. EMG. Access API to import/export data from other sources. Built-in survey tool to add questions to the data set. Live and post markers are available for behavioral coding and annotations. To visualize data, complete study editing and analysis with embedded R-scripting. Replay and recordings of scene and respondent. You can create a study design with a point-and-click. -
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Element Human
Element Human
$2,014.10 per userReal world engagement is the way to replace clunky ad-testing. You can capture your attention and emotions at a click. We provide the science, tools, and platform to quickly measure, respond, and adjust to human behaviours at scale and cost-effectively. We believe that understanding the subconscious and conscious driving forces of human behaviour will improve our predictions, decisions, interactions, and interactions. We are a team of scientists, technology, and design experts who are obsessed with making everyday devices that can monitor and measure how people live their life. Our consent-based platform allows everyday devices to capture and respond to the emotional and mental drivers of human behaviour when people interact with digital experiences. We developed a proprietary solution to monitor and understand how digital experiences influence human behaviours. This was achieved over 7 years and 2.5 Billion data points across 89 countries and 40 companies. -
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Lumen
Lumen Research
Lumen combines the best eye tracking technology with cutting-edge ad tech capabilities. Lumen's eye tracker converts your phone's webcam to a high quality eye monitoring sensor. This allows us to collect passive data on eye tracking at scale and speed for both media valuation and creative testing. Lumen's predictive models use advanced machine learning techniques to estimate attention given ads' viewability characteristics. Lumen's innovative approach for eye tracking was recently named a conference favourite at the conference by the prestigious institute electrical and electronic engineers. Lumen, an attention technology company, uses eye tracking to help brands measure and buy attention. -
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Gazepoint
Gazepoint
Gazepoint offers affordable solutions for neuromarketing, eye tracking, and biometric research. Eye-tracking, biometric testing, and neuromarketing are the future of many industries and fields. Now you can get the technology you need at a reasonable price. Check out our eye-tracking software and hardware packages and order yours today. The human gaze contains a lot of information. The direction and movements of our eyes and gaze can reveal a lot about our interests, challenges, and what we like and don't like. Eye-tracking technology allows you to collect that data, understand it, then use it. Gazepoint offers a low-cost eye tracking package that will allow you to take advantage of this cutting-edge technology. -
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GazeRecorder
GazeRecorder
Although scientific experiments can be very rewarding and can lead to groundbreaking discoveries, many of these experiments would not be possible without the right tools. Today, technology is advancing rapidly, so you can now choose from many software options that will simplify your work. GazeRecorder is one of these software solutions. This program will only work if you have a webcam. Eye tracking technology allows for you to track how visitors view your advertisement, webpage, or image. GazeRecorder can track people's eyes at home using their own computers, unlike traditional eye tracking which uses specialized technology and invites respondents into labs. The user interface is minimalistic and offers many useful functions that are easily accessible to a large audience. -
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GazeCloudAPI
GazeRecorder
You can easily install our API to your website or app and start tracking users' eyes via WebCam. Register the origin domain address for your web page. -
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Eyesee
EyeSee
Eye tracking is a unique behavioral research tool that measures eye gaze. To show us what consumers are doing (or not! ), we can track the eye's movements and positions. What are you looking at? The Eye tracking tests can be done remotely, which reduces costs and saves time. We are able to conduct studies in more than 40 countries worldwide. To understand the world's customers, Innovate goes beyond long surveys and focus group discussions. Remote behavioral testing allows for testing on a global scale and is 2x faster and more cost-effective than traditional methods. Multiple methods allow for the highest level of predictability. We create cutting-edge digital and shopper environments. -
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Gaze Intelligence
Gaze Intelligence
The Gaze Intelligence team relies on long-term expertise in the field of eye trackers in scientific research and with professionals. Extensive consulting experience gained from working with SMI Sensomotoric Instruments, a leading manufacturer of eye tracking glasses. The most advanced Eye tracking glasses are Pupil Invisible. The embedded Artificial Intelligence provides unique performance such as instant insights, no calibrations, no adjustments and no calibrations. The world's best professional VR device, offering human-eye resolution, 100Hz Binocular Eye Tracker, Ultraleap handheld tracking, and support to hundreds of applications including SteamVR content. -
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EyeQuant
EyeQuant
You can understand what users will see and do before you go live. This will allow you to optimise the user experience and eliminate any guesswork. You can use it to identify and fix issues and determine which pages are performing poorly. Get instant, objective feedback/pre-performance data using intelligent heat maps. This will allow you to optimise your design and increase performance prior to launching. To improve design and drive conversions, understand which elements are distracting or competing with each other. -
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Oculid
Oculid
€100 per testOur smartphone eye tracking technology can be used to track how people react to your digital product, packaging or campaign. Review video replays, heatmaps and clicks to learn about user behavior. Find out what elements are most important and which ones draw attention. Your test can be conducted in the natural environment by both consumers and users. Remote studies can be conducted with confidence and reliable data. Remote testing can save you up to 80% on time and 70% on total investment, compared to in-lab testing. You get the same quality and value. Oculid's platform allows you to instantly review and analyze the results. Analyze and compare the results of test participants and tasks. Create charts based upon your chosen metrics like Taps or fixations. You can see the results as each participant completes the task and uploads them. -
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Cognitive3D
Cognitive3D
The enterprise-grade, immersive analytics platform for trainers, designers, and researchers. Employees can measure training performance and the outcomes. To improve safety and reduce injuries and errors, evaluate compliance. Gather distributed insights for CPG and AEC environments. To gain rapid insights, improve product development workflows. Conduct VR experiments to test your hypotheses. You will get scientific accuracy from captured eye-tracking, fixations, and biometrics. Get actionable insights today from your VR/AR projects. Our technology is a novel approach to consumer research. It allows brands to develop better product strategies and understand consumer behavior through a unique quantitatively-measured platform. Customers from enterprise workforce are defining spatial goals to conduct training simulations with clearer results in order to reduce injury, increase safety, and measure efficiency. -
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Neurons Predict
Neurons
Predict is an industry-leading AI tool for eye-tracking that accurately predicts customer reactions such as cognition and attention. Predict can predict audience attention to your visual assets and store layouts with a +95% accuracy within seconds. Predict allows users to upload and analyze videos and images to quickly test design concepts and optimize them for launch. Predict is a way to measure. -Attention. Predict instantly generates heatmaps or fogmaps to show the most attention-grabbing visual areas. -Areas Of Interest (AOIs). Predict allows you draw AOIs around key elements of your asset to enable quick analyses of the most significant areas. -Image/Video Clarity. This index shows how large an image grabs attention. -Cognitive Demand. This score is based on consumers' emotional reactions, understanding, memory, and ultimately, their ability to remember. The visuals. -
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RealEye
RealEye
$59.00/project Eye-tracking analysis in 8 hours Eye tracking studies used cost thousands of dollars, and required special hardware that was connected to labs. Advanced eye-tracking algorithms allow you to track what people see within 64px (that's the size of a button!) -
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Tobii Pro Sticky
Tobii Pro
Sticky by Tobii Pro, an online self-service platform, combines online surveys with webcam eye tracking and emotion recognition to make advanced quantitative research easy. This time- and cost-efficient way to integrate eye tracking into your research allows you to test large panels of consumers from the comfort of their own computers. They can view targeted shelves, packs or advertisements, as well as webpages, from their own computers. Sticky by Tobii Pro, an online platform, allows large-scale quantitative eye-tracking research and emotion recognition as self-service. It costs a fraction of traditional in-person research. Market researchers can use the participant's webcam to gain valuable visual and emotional information about the performance and impact of new or existing designs and placements. This includes research in packaging and advertising. The platform integrates with panel companies and online survey engines with global reach. This allows for distributed data collection and a quick turnaround. -
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NoldusHub
Noldus
NoldusHub, the new all-in-one platform for research on human behavior, is a brand-new platform. This software suite will streamline research across multiple modes, providing high-quality information and insights into human behaviour. Multimodal research is essential to understanding a person's motivations and emotional state! Combining multiple types of measurements is difficult, especially if you are using several acquisition tools which need to be calibrated. NoldusHub® was developed to address this exact need. NoldusHub simplifies multimodal research, from setting up, connecting all devices to recording and visualizing the results in a clear manner. The entire process, from start-to-finish, is organized into a single platform. This saves you time, effort, and frustration. -
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Eyeris
Eyeris
Inspired by you, driven by excellence. Eyeris' technology was created out of the needs of the caring parent, the late-night worker, and the aspiring entrepreneur. Our innovative technology is designed to make driving safer and more enjoyable for all drivers. In-Cabin cameras are used most often for driver and occupant monitoring. These cameras are used to interpret the interior scene using Eyeris AI Software. This allows you to gather data from different sensor types and interpret the scene with redundant information for high data accuracy. Hardware innovation is improving in order to run complex AI software in the fastest and most efficient manner. Our vision-based neural network provides the most rich source of information. Our pre-trained vision AI models are able to understand the entire interior space using the most recent image sensors and a wide range of lighting conditions. -
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Tobii Pro Lab
Tobii Pro
Pro Lab is an eye tracking software that can be used to conduct experimental research using Tobii Pro hardware. The platform supports and guides the researcher throughout the entire research process, from simple to complicated experiments. Tobii Pro Lab, together with Tobii Pro hardware, provides a complete solution to human behavior research. It features a user interface that is visually appealing and software features that can be used to guide and support researchers through the entire process of eye tracking experiments, from recording and testing to analysis. Pro Lab is designed to make eye tracking easy for beginners and allow you to expand your research goals. Pro Lab is our dedicated software that works with our screen-based and wearable trackers to produce the most efficient and optimal data streams. -
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Smart Eye AI-X
Smart Eye
Smart Eye's next generation of high-performance, compact eye trackers is the AI-X. It is designed for screen-based (screens of up to 24") research in marketing, UX, and media. We have learned from our experience in the automotive industry how important it is to have high-performing solutions that are cost-effective. This knowledge, along with our 20 years of experience in eye tracking, has been used to develop the AI-X. It is a highly performing eye tracker that is perfectly suited for large studies with many subjects. Because AI-X is small, it's easy to take your research and studies out of the lab and make it portable. Attach the AI-X directly to your laptop to take your study wherever the participants are. AI-X's design allows you to switch between different projects and screens. -
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Eyezag
Eyezag
The most common qualitative research method used in the market research industry is the measurement of the gaze. This method is used by most market research companies, which often have their own laboratories. This method is expensive and time-consuming. It is also limited to a few projects and only a few participants. Visual data is collected when users interact with websites and user interfaces. Because of the expensive and specialized hardware, participants must be in a laboratory. Eye tracking is not common in the UI/UX industry due to these high costs. -
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eye square
eye square
We will help you understand your target audience and adjust your product to suit the user. This will improve conversion on your website or mobile app. Your customers will enjoy a better shopping experience when you create appealing products in a brand environment. We have the right answer for all your questions, from a deep understanding of your target audience to a comprehensive international quantitative evaluation. We give you tools to understand your customers' motivations and needs, both emotional and visual, at every stage of the sales process. This will help you make the sale. Our UX Quick Check gives you prioritised practical recommendations from our experts within a matter of days in an agile environment.
Eye Tracking Software Overview
Eye tracking software is a type of computer vision technology used to monitor, record and analyze the movement of an individual's eyes. It is commonly used in market research, psychology and user experience designs. The software uses a variety of methods to track eye movements, such as infrared cameras that detect reflected light from the eye and computer algorithms that process images from the camera.
The data collected by eye-tracking software can be used for many different purposes. In market research, it can be used to measure how people view ads or product packaging. It can be used in psychology experiments to understand what parts of a visual image are most interesting to people or how they process information. Eye tracking fits in with user experience design when researchers want to find out what areas on a website or application are seen or interacted with most often by users as they navigate through them.
To use eye tracking software, users typically have their heads placed on a chinrest while looking at a screen in which visual stimuli are presented (usually some combination of text and/or images). Depending on the type of eye tracker being used and its capabilities, it will either detect changes in pupil size or track actual gaze location via gaze mapping. Pupil size detection systems measure how much light is blocked from entering the eye (when pupils get bigger), while gaze mapping systems record which coordinates within the display area were looked at during the experiment.
In addition to this passive data collection method, some systems also allow for interactive analysis; this feature enables researchers to collect more detailed information such as response times, dwell time (the amount of time spent looking at a particular area) and fixations (steady gazes without blinking). This information can then be analyzed using various types of statistical techniques including heat maps and cluster analysis. In some cases, emotional responses may also be measured using physiological sensors connected directly to the participant's body like heart rate monitors and skin conductance meters.
Overall, eye-tracking software provides powerful insight into how we perceive visual stimuli and interact with digital interfaces. By combining different types of data collection methods—passive recordings and interactive analysis—researchers can gain valuable insights about user behavior that would otherwise not be accessible through traditional research methods like surveys or focus groups.
Reasons To Use Eye Tracking Software
Using eye-tracking software can have a variety of benefits and applications. Below are some of the key reasons to use eye-tracking software:
- Accurately Test Usability & Design: Eye tracking technology allows you to get reliable insights into how users interact with websites, products and designs. Measuring user attention and eye movements can be used for user interface testing, design analysis, or any other task where understanding user behavior is important.
- Identify Pain Points: By analyzing the eye movements of your test subjects when interacting with your product, you can identify potential areas of improvement that were previously undetected. This information can help you address usability issues before they become major problems for end users.
- Assess Impression Forming Processes: The gaze pattern that a person follows in their environment is closely linked to what interests them and what does not; this data can be useful in understanding how people form impressions about different stimuli or product experiences quickly and accurately.
- Generate Insightful Visualizations: Eye tracking data provides an extremely valuable source of qualitative feedback on visual design and layout elements such as typography, colors, images and overall website flow; these insights often prove invaluable when creating appealing visuals while avoiding usability pitfalls at the same time.
- Receive Quantitative Data: Looking at where people look is one thing but getting information on exactly how long they look there (or don't) is another; quantitative data from eye tracking gives designers much more concrete evidence to back up their decisions on the best way forward in terms of UI/UX improvements or other design changes needed for success in the market place.
The Importance of Eye Tracking Software
Eye tracking software is increasingly important in a range of fields, from education and health to consumer market research. It is an invaluable tool for gaining insights into human behavior and improving user experiences.
For instance, in the field of education, eye tracking software helps to understand how students learn by providing detailed visual maps that reveal how long each student focuses on text or images as well as where their eyes roam when looking at complex diagrams or charts. This data can be used to tailor instruction methods for individual students to optimize learning efficiency and academic performance. In the healthcare setting, eye tracking technology can be used to diagnose conditions such as vision impairment or Attention Deficit Hyperactivity Disorder (ADHD). By analyzing eye movements, doctors can gain a better understanding of what may be causing the patient’s disorder so they can provide more targeted care.
In addition, eye tracking software has immense value for consumer market research. Companies utilize this technology to get a deeper understanding of how consumers react to certain products and advertisements in real time as they look at them through a computer screen or mobile device. This data provides incredibly valuable insight into consumer preferences which companies use to inform marketing strategies and product design decisions so they can better target their audience with relevant content that appeals to buyers’ needs and desires.
Overall, it is clear that eye tracking software holds great importance across many sectors due its power in providing useful insights into human behavior and helping researchers learn more about user engagement with various content and materials. As the value of this technology continues to grow exponentially over time, we are likely going see it being applied in even more creative ways throughout numerous other industries in the near future.
Features Provided by Eye Tracking Software
- Real-time monitoring: Eye tracking software is able to capture detailed information on how a person looks at a scene or image, such as where their eyes focus, the number of times they look at each location and in which order. This information can provide insights into what someone finds interesting, engaging or confusing about digital content.
- Calibration: Eye tracking software requires calibration for accurate results. This involves setting up the camera at an exact distance from the person’s face in order to make sure that their eye movements are accurately tracked and interpreted by the system.
- Heatmap creation: Heatmaps display the intensity of gaze points and indicate which areas of an image have attracted the most attention from viewers over time. This type of data analysis helps identify patterns in viewing behaviour across different types of audiences, revealing details about preferences and interests that may not be visible when looking at raw data sets alone.
- Overlay creation: Some eye tracking software provides the ability to overlay images onto scenes giving users further insight into what was being observed by a participant during a study session; this informs researchers as to whether certain elements are distracting versus helpful for achieving specific tasks or goals within a given context.
- Online integration: The use of Internet-enabled devices makes it easy to record eye movement data remotely allowing researchers to observe people in natural environments while they use computer applications with greater convenience than ever before possible - perfect for larger-scale studies conducted through online surveys or interviews with participants across multiple locations.
Who Can Benefit From Eye Tracking Software?
- Academic Researchers: Eye tracking software can be used in various types of research, from cognitive psychology studies to marketing research. By understanding how users see digital or visual information, researchers can gain a better insight into user behavior and preferences.
- UX Designers: Eye tracking software can help designers in the process of creating user-friendly interfaces and websites. By observing where eyes are drawn to on an interface or which elements users look at more frequently, designers can make tweaks that result in improved usability and overall successful designs.
- Marketers: Analyzing eye movement data collected through eye tracking technology helps marketers uncover valuable insights about user engagement with visual content. This data can assist marketers in developing targeted marketing campaigns and optimizing product placement for maximum visibility.
- Video Editors: Using eye tracking software to analyze where viewers focus their attention while watching videos helps editors identify the most important moments to highlight or edit out of a video clip. This allows them to create more captivating videos that keep viewers engaged until the end.
- Physicians: Physicians can use eye tracking technology to assess neurologically impairments such as oculomotor diseases like strabismus or ptosis, diagnose psychiatric conditions like schizophrenia, detect concussion symptoms and diagnose brain damage caused by strokes or head trauma.
How Much Does Eye Tracking Software Cost?
Eye tracking software can vary significantly in cost, depending on the type of technology used and the features included. Generally, entry-level systems with basic functionality may range from a few hundred to several thousand dollars. More sophisticated eye trackers that include 3D technology and other advanced capabilities may cost considerably more—upward of $10,000 or more. However, there are free options available as well such as The Eye Tribe open source software. Ultimately, the costs associated with eye tracking software depend on the specific needs of an individual or organization and their budget.
Risks To Be Aware of Regarding Eye Tracking Software
The risks associated with eye tracking software include:
- Privacy & Security Concerns: Eye tracking data can be used to identify an individual, which can put the participant’s private information at risk. In addition, there is a potential for data breaches if the system is not well protected.
- Health Risks: Some users may experience eye strain or other health concerns due to prolonged use of the software. Additionally, some people may have physical reactions to certain colors or patterns displayed on the screen. It's important that this is taken into consideration prior to implementing any type of eye-tracking system.
- Technical Issues: Eye tracking systems may be prone to technical errors or malfunctions, resulting in inaccurate results and misread data points. As such, it’s important that all hardware and software components are tested thoroughly before implementation to ensure the accuracy of results.
- Cost/Time Commitment: Depending on the complexity of the task being tracked and overall system design, costs can add up quickly for hardware and software maintenance over time. Additionally, setting up adequate resources for installing and calibrating an eye-tracking system requires considerable time and investment as well.
What Software Does Eye Tracking Software Integrate With?
Eye tracking software typically integrates with computer-based software and platforms. This enables eye gaze data to be used in a range of applications, such as gaming, business intelligence tools, machine learning algorithms, web analytics tools, and more. This type of integration is especially useful for performing analytics on user behavior and preferences in digital environments. Eye tracking software can also integrate with programming languages such as C++ or Python that are used for creating further custom applications. For example, the Tobii Pro SDK allows developers to write code with C# and integrate their own programs or simulations with eye tracking data. Finally, eye tracking software can also integrate with hardware like cameras (e.g., infrared cameras) to provide real-time visual input from the environment being tracked.
Questions To Ask When Considering Eye Tracking Software
When considering eye tracking software, there are a number of important questions to ask:
- What type of hardware and software is required to use the eye tracking software? It is important to understand if and what peripherals are needed such as cameras or monitors, as well as any software that must be installed on the computer in order to successfully operate the eye tracking system.
- What kind of data does the eye-tracking system capture? Does the software have built-in analytics capabilities or will external tools need to be used for analysis? Also, does it track gaze information (where a person looks), vecotor movement (how fast a person moves their eyes), pupil dilation, head position and orientation etc.?
- Is the system compatible with existing hardware setup? If not, can additional components be added in order for compatibility?
- How many people can be tracked at once with this system? Are there different versions available for various user scenarios such as one-to-one or multi-user studies?
- Are there any customization options available when using this system – such as custom stimuli presentation layouts or posture adjustments - so researchers can tailor their experiments according to their requirements and goals?
- What types of reports and visualizations are offered by this system – both basic outputs such as heatmaps/scatterplots/diverging views etc., plus deeper level analyses like Attention metrics (e.g., AOI report) or engagement trends over time etc.?
- Is technical support included with your purchase, either via phone/email or online chat/troubleshooting guides etc.? If not, what’s the cost for ongoing assistance after purchasing the product?