Use the comparison tool below to compare the top MRM software on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.
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monday.com Work OS is a no-code work management platform that helps teams manage projects and workflows more efficiently. This software provides fully customizable solutions for a wide range of use-cases such as marketing, sales, operations, IT, HR, and many more. With monday.com you can easily plan, manage, and track every project in one place, with the help of time-saving and easy-to-use features such as automations, time tracking, document sharing, real-time collaboration, and more. Multiple visual board views such as Gantt, Kanban, and Cards help you prioritize, structure, and navigate tasks and projects the way that suits you and your team’s needs, while dashboards give a high-level overview of your progress and help you make data-driven decisions. In addition, integrations with apps such as Outlook, Microsoft Teams, Gmail, and Excel, allow you to easily continue working with your favorite tools directly within the platform. monday.com also offers dedicated solutions, such as monday dev and monday sales CRM, designed to answer the needs of specific industries.
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Teamwork.com
Teamwork.com
$5.99 per user per month 2,417 RatingsWork the way you want – no matter what methodology you use and no matter what job title or certifications you have. Manage your people with trust and transparency – treating your people like pros and empowering you to see what’s happening while it’s happening. Scale high-performance deliberately – so you can run your project your way, no matter how big or global your team is. Reduce the complexity of collaboration – making it easy for everyone to see what they’re working on, who they’re working with, and what comes next – no matter how big the team is. Centralize all project information – so that your teammates can zoom in on the details of every task – and you can zoom out to manage the bigger picture with cross-project analytics. Scale the way you work – making it easy to manage permissions and privacy down to the task level and oversee multiple projects at the same time. See everything in one place so you can effortlessly manage your team, projects, clients, and freelancers. Get all the advanced features you need, from time tracking to budgeting to resource allocation — to run effectively. -
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Suttle-Straus
Suttle-Straus
6 RatingsYour designers want to be free to create and spend their time on new projects. They need a simpler way to adapt existing marketing materials to different users. We have helped many big brands like Steelcase, Sherwin Williams and La-Z-Boy to ease the burden of customizing their design teams by creating brand portals that are customized for them. We take your art files and turn them into online templates. Your network can then access their self-service to create their own materials. You can still approve final versions before they are downloaded or printed. Our brand portals can also be connected to Suttle-Straus' commercial print and mail workflows. End users can order marketing collateral, request signage, and trigger direct mail campaigns to their local communities all using approved corporate templates. -
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TapClicks is a marketing platform and reporting dashboard that provides an end-to–end solution for media companies, agencies, brands, and enterprises. TapClicks allows teams to save time, increase their service and grow their business by reducing the cost of marketing reports generation and distribution. TapClicks' unified marketing operations platform includes tapOrders and tapReports as well as tapWorkflow and tapAnalytics.
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Paperflite
Paperflite
$30 per user per month 1 RatingPaperflite is a platform for managing sales collateral and marketing content. Paperflite allows marketing teams to organize, curate and distribute their content to customers success teams, channel partners, and sales teams. Paperflite provides real time engagement analytics on both internal and external user interaction with content. This allows sales reps to prioritize leads and know when to follow-up. Paperflite is compatible with leading CRMs and Marketing tools, and is available across all devices. -
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Screendragon, a cloud-based project, resource and workflow management solution, is designed for mid-sized agencies, professional services, marketing, and agency teams with 50+ employees. Our software helps organizations streamline their operations, reduce costs, and improve speed-to market. Our software has been proven to scale to meet the needs of global Fortune 100 businesses. This allows them to solve complex operational problems. Screendragon has long-standing customers such as Kellogg's and Sky, JWT & McCann World Group. Screendragon combines powerful functionality with an easy-to-use UX. Screendragon empowers teams and managers with digital briefs, custom workflows and visual work-in progress dashboards. We also provide online proofing, resource scheduling, planning and forecasting as well as time-tracking, budget tracking and reporting.
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Acquia DAM (Widen)
Acquia, Inc.
13 RatingsFlexible and easy to use, Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. Acquia DAM is available standalone or as part of Acquia Digital Experience Platform (DXP). -
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Smartsheet is an award-winning collaboration and work management platform that helps teams take more action and less talk. Smartsheet gives organizations access to a powerful platform that opens up new opportunities for customers, revenue, and ideas. Smartsheet is a spreadsheet-like interface that offers tools like file sharing, Gantt charts and work automation, portals and dashboards, as well as other useful tools.
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CoSchedule
CoSchedule
$40 per month 1 RatingOrganize all your marketing in once place with CoSchedule's content calendar, content optimization, and marketing education products. CoSchedule serves more than 100,000 marketers worldwide and helps them complete more work in less time. -
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Customers have the right to decide their own journey. SAP Marketing Cloud delivers on the promise of CRM. Increase revenue and allow customers to discover, engage and buy. Your marketing team can sharpen their focus by leveraging all aspects of customer needs and wants. Combine operational and experiential data to create a single view of customers. Eliminate silos within the organization to unlock the full potential of customer data. Get deeper insight into customers to understand their intent, and predict their behavior. With just a few clicks, you can identify hidden trends and uncover micro-segments to help you shape your marketing strategy. With greater insight and agility, you can build customer trust and strengthen customer relationships. Real-time business intelligence allows for quick analysis and confident decision making across the company. This will delight customers and optimize marketing performance.
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Wedia
Wedia
$1200/year/ admin Wedia is a provider for digital asset management software solutions for large companies. Our customers can streamline content production, enforce compliance and provide the best customer experience, which ultimately leads to increased sales. Industry analysts such as Gartner and Forrester recognize us. We are able to serve more than 250 brands worldwide, ranging from automotive and financial services to pharmaceuticals and retail. -
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SnapStrat
SnapStrat
SnapStrat is a custom-built software solution that allows executives to make more informed strategic decisions. It connects the decision to execution, including data ingestion, transformation, scenario modeling and workflow. Our customers include Frontier Communications and Sephora. Our customers often want to digitally transform an existing decision process and associated workflow. Our platform is able to support any strategic decision process. Some examples are below. Which pricing tiers should be offered to which customers? How should we allocate our marketing budget among product categories and customer segments? How and where should distribution center locations be placed? We can start with a pilot without risk, but only when we have proven our value will we move into implementation. -
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Aprimo
Aprimo
You can centralize all your assets, manage the entire content lifecycle, from creation to distribution, and get to markets on time and on-brand. You can get a single view of strategy, planning, execution and review across all locations and teams in real-time. This will eliminate the need to do all the work. All your marketing planning, workflows and financials can be managed from one central view. Aprimo is a leader in AI and workflow capabilities. Content atomization supports the entire content lifecycle, from the creative effort to the downstream performance. Aprimo AI streamlines collaboration, optimizes assets, and helps you create richer brand experiences quicker. It generates smart tags, descriptions, and suggests existing content for reuse before you make a request to maximize asset reuse. -
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Plannuh
Plannuh
$750 per monthMarketers looking to prove and improve the business value of their marketing use Plannuh to quickly and easily create winning plans, maximize budget impact, and measure the true performance. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform that delivers AI-driven process automation for achieving agility, efficiency, and industry-leading marketing performance. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers. -
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Factors.ai
Factors.AI
$99 per monthTo decode customer behavior, optimize ROI and determine marketing's impact on revenue and pipeline, you need to factor-in your marketing efforts. A robust integration to your martech stack results in a one week onboarding cycle. Flexible and configurable attribution engine that allocates conversion credit to the relevant touchpoints. Consumer-grade User Experience for Analysis, defining Custom Events, and Dimensions. A collection of curated templates that are based on the best practices of high-performing teams around the world. To get a holistic view of marketing performance, stitch customer journeys from the first touch to the final win. AI Engine continuously analyzes and diagnoses key metrics and highlights insights and recommends. You can see the whole Marketing Funnel without any dependencies. -
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Simple Admation
Simple
$30Admation is a cloud-based workflow management software that allows brands and agencies to approve their work. A project management tool allows you to streamline your approval workflow by allowing you to track and manage all your reviews and approvals from a single hub. Highlights include online proofing tools, briefing templates, batched feedback and tiered approvals. Reminder notifications, resource management, project tracking, reporting tools, and digital asset management are also included. Admation is for any brand, marketing team or creative agency looking for a cloud based solution to manage all aspects of their marketing projects, including resources and digital assets. -
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VeeSpaces Content Bay
VeeSpaces
$19/month The Marketing & Sales Content Management Software is a robust tool that effectively bridges the gap between sales and marketing. Establish a centralized location that empowers sellers to present, and share the latest, visually engaging content that adheres to your brand's standards. The software benefits the sales teams, marketing teams, field service teams, event and tradeshow organizers, partnerships, customer success, and account executives can optimize their workflow and guarantee that all content is on-brand and current, incorporating this software. -
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Comrads Digital Asset Management
Comrads Solutions B.V.
€250.00/month Comrads Digital Asset Management is the online hub for managing, organizing, and sharing digital assets. Our SaaS application makes it easy to find files faster, create consistent content for your brand, and reduce the time-to market of your multimedia publications and campaigns. Comrads can offer scalable solutions that meet any organization's specific needs. Our DAM application is enhanced with modules. Learn more about all our modules: - Digital Asset Management - Brand Management - Product Asset Management - Webtop Publishing / Brand Templates Creative Workflow Management - Marketing Order Management Comrads can be called a true pioneer in DAM. Comrads portals are used by more than 100k+ marketers, brand managers, and designers around the world every day. They have a shorter time to market and can rely on consistent and simplified collaboration. Comrads helps its clients realize the full potential of their marketing materials. -
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BrandMaster
BrandMaster
BrandMasters Media Bank DAM (digital assets management software) is a tool that collects, organizes, and facilitates sharing of brand and marketing assets. To prevent assets from being published without authorisation, you can control access and validate assets. This feature is rich in features such as drag and drop, asset analytics, lightbox options and assisted search. Integrate your DAM to other BrandMaster applications, or use it as a standalone application or integrate with third-party vendors. To avoid intermediaries, you may allow extenal stakeholders to publish directly to your DAM. Our Media Bank makes it easy to share your brand assets, marketing materials, and other material. You can create media archives that are organized and consistent from A-Z. -
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Marvia
Marvia
Marvia is a SaaS-based platform for Local Marketing Automation. Our software simplifies distributed marketing. It allows organizations to centrally manage their marketing materials, while localizing them and publishing them. Marvia makes it easy to organize, customize, and distribute marketing content. This software maximizes results. -
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Brand Unify
Brand Unify
$295 per monthBrand Unify's marketing resource management system will automate your marketing operations and help you grow faster. Routine tasks like updating artwork, responding to asset requests and distributing content can take time away from more impactful projects. Brand Unify's marketing resource management systems allow marketers to automate routine tasks and focus their time on projects that will grow the company. Brand Unify makes it simple for non-marketers, such as marketers, to manage their own marketing. Allow staff and partners to create custom artwork, locate the latest assets, and promote social media content. You can create your own brand templates and rules to ensure that everything follows your processes and guidelines. Your team can be empowered with marketing templates, social media content and brand assets that will help them succeed. -
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Gryffin
Gryffin
$49 per monthLack of organization and structure can lead to clients being lost. Gryffin makes it easy to manage all your marketing tasks, projects, and deadlines using one system. You can increase your team's productivity and streamline tasks so you never miss a deadline. All of your editorial calendar planning, scheduling content pieces, and tracking the status articles, writers, and other digital assets, can be done in one place. Gryffin's drag-and-drop editorial calendar builder will simplify and streamline your content creation workflows. From start to finish, create and manage link-building campaigns. Gryffin can track all PR outreach efforts and Blogger targets, from identifying potential targets to following their status. To determine the effectiveness of your optimizations, you can create SEO Experiments. If you notice pages or keywords falling in the rankings, take action and measure the impact on Algorithmic updates. -
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Dash
Dash
$79 per monthIt's easier to find things when everything is together. Import files directly from Drive, Dropbox or SharePoint. Dash can be used to approve assets generated by users and shoots. Share files and collaborate with your team. Create branded portals that allow your resellers to search and download product assets. Get your content in front of customers. Create custom cropping and resizing to get your images ready for your channels. Drop product images directly into your ecommerce shop. Create collections of images that you would like to use for your next campaign. Dash will keep your secrets safe. You can also collect assets for a project that is top secret. Use folders to store different assets on Dash so that your team can work on their project without having to hunt for them. -
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Marcom On Demand
Strata Company
Marcom On Demand is a highly customizable and easy to use MRM tool that allows you to centrally manage your brand resources and marketing workflows. MarCom On Demand is a powerful tool that allows you to manage your brand's assets, automate processes, customize content, and has an intuitive architecture. Our easy-to-use marketing resources management (MRM), and intelligent customer communications management solutions (CCM) tools will help you streamline your processes and content. -
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Uptempo
Uptempo
Markets change. Pivot your marketing plan faster. Uptempo allows you to plan, spend, and execute quickly. Uptempo's enterprise-level marketing operations suite allows teams to move at an unprecedented pace and change direction as market conditions dictate. Uptempo is the most trusted SaaS provider of scalable and effective marketing operations management solutions. Uptempo provides enterprise marketers with the visibility, control and agility they need to optimize their marketing operations. Uptempo simplifies the complexity of multi-national marketing campaigns, budgets, team workflows, and allows companies to collaborate across cultures, borders, and silos in order to maximize efficiency and increase value. Independent research firms recognize Uptempo's leadership in marketing operations. Uptempo is a combination of BrandMaker and Allocadia. It was created by a bold vision to help marketers lead with confidence and love what they do.
MRM Software Overview
MRM software, short for Marketing Resource Management, is a type of software used by marketing organizations to help them manage their resources and streamline the workflows associated with creating and launching successful marketing campaigns. It is essentially a way of organizing all the resources necessary for a successful campaign from start to finish.
The core functions of MRM software include providing users with an integrated platform for managing their related activities. This includes tasks like content creation, budgeting, asset management & scheduling, project management, customer relationship management (CRM), marketing analytics, and much more. The platform allows marketers to easily track every step in the process from ideation to execution of their campaigns.
MRM software also helps marketers stay organized by providing visibility into project progress and timelines across teams. This allows marketers to quickly adapt strategies when conditions or objectives change. Furthermore, they are able to keep track of costs associated with each project which helps them better plan future campaigns within budget constraints.
Moreover, MRM solutions provide users with the ability to collaborate across teams quickly and easily through cloud-based systems that allow team members to access data anytime from anywhere as long as they have internet access. Additionally, these systems provide detailed reporting options so that users can make informed decisions based on actual data rather than rely on instinct or gut feeling alone while planning their next campaign or activity.
Finally, many MRM solutions come packed with features designed specifically for optimizing digital marketing initiatives including website optimization tools such as A/B testing and conversion rate optimization capabilities as well as advanced analytics tools for monitoring the effectiveness of each campaign across multiple channels such as search engine optimization (SEO) and social media marketing (SMM).
In conclusion, MRM software provides an effective toolset for managing all aspects of modern digital marketing initiatives from ideation to execution in order to ensure maximum efficiency and profitability in a world where competition tends to be fierce among brands vying for customers' attention online.
Why Use MRM Software?
- Improve Efficiency – MRM software helps streamline the process of managing and monitoring vendor relationships, ensuring that vendors comply with contractual obligations and keeping teams on task when it comes to project delivery. This allows companies to maximize their resources and reduce the amount of manual labor required for day-to-day operations.
- Monitor Performance – Having access to the data points gathered by MRM software enables organizations to quickly identify potential risks or issues associated with particular vendors, as well as monitor performance metrics such as response times, average turnaround time, service quality, etc.
- Maximize ROI - By increasing efficiency through automated processes and monitoring performance metrics more closely, businesses can get a better understanding of what is working and what is not when it comes to vendor relationships. This helps them allocate resources more effectively so they can maximize their return on investment (ROI).
- Improved Security - Since data is stored in one central location, businesses are better equipped to protect sensitive or confidential information from unauthorized access or theft. Moreover, security protocols can be set up in advance within MRM software platforms so any breaches are immediately detected and addressed right away.
- Enhance Collaboration - With all relevant information about vendors stored within an MRM platform, teams have quick access to important files or documents which help facilitate collaboration between departments or remote employees across different locations.
The Importance of MRM Software
MRM software is an important tool for businesses of all sizes as it allows them to effectively and efficiently manage customer relationships. A comprehensive MRM solution can help organizations streamline their processes, reduce costs, improve productivity and increase sales.
The key benefits of using MRM software are the ability to organize customer information in a single system that is accessible from any location, improved data accuracy, and the capacity to generate reporting for analysis and forecasting. In addition, the use of automation technologies can automate mundane tasks such as appointment reminders or post-sales follow-ups. This reduces human resource requirements while improving customer service levels.
Effective management of customer relationships has been shown to have a positive impact on overall satisfaction with customers as well as bottom-line profits. With reliable data analytics and trends analysis tools built into MRM solutions, businesses can identify new opportunities to engage customers with relevant products or services which may result in increased revenue or brand loyalty. Furthermore, businesses have better access to valuable information about their customers so they can make informed decisions when dealing with their customers.
Other advantages include improved marketing techniques; automated lead scoring; cross-functional collaboration between sales teams; accelerated cycle times from prospecting through account management; streamlined communications after the sale; unified view of contacts across multiple databases tracking customer feedback including complaints; automation capabilities for notifications about renewals or contract expirations; compliance with corporate governance policies; integration with other business systems such as an ERP system; integrated social media interaction capabilities such as surveys and polls etc.
Overall, it can be seen that using an effective MRM software solution provides significant benefits for businesses seeking to maximize their efficiency whilst also delivering excellent levels of customer service which will keep them returning time and again.
What Features Does MRM Software Provide?
- Email Campaigns: MRM software allows you to create, customize and monitor email campaigns with advanced personalization capabilities. You can also track opens, clicks, bounces and other metrics that help you measure the success of your email deployment.
- Contact Management: MRM software offers features to manage contact data within its database. This includes storing customer information such as contact details, purchase histories, interests, preferences and more for use in tailored marketing campaigns.
- Automation and Scheduling: MRM software gives you the ability to automate multi-step campaigns based on triggers or time intervals set by you. It also allows you to schedule campaigns in advance so they are fired off at certain times.
- Social Media Integration: MRM software can integrate with popular social media networks such as Facebook and Twitter so that users can engage their customers directly through those channels while tracking conversations related to their brand over time.
- Analytics & Reports: The analytics provided by the software allow marketers to make informed decisions based on real-time performance data from all of their campaigns in one place. These insights help them identify audience behaviors and trends so they can optimize future initiatives for success.
What Types of Users Can Benefit From MRM Software?
- Marketing Managers: Leverage MRM software to create and manage integrated, cross-channel campaigns based on segmentation, budgeting, and analytics.
- Sales Representatives: Monitor customer activity and preferences in order to better personalize interactions, optimize sales strategies and increase close rates.
- Analysts & Data Scientists: Analyze an array of collected data from disparate sources to derive insights regarding consumer behavior, industry trends, and more.
- Content Creators & Writers: Streamline the production process by utilizing features such as content curation tools, editing capabilities, and approvals for large teams.
- Chief Technology Officers (CTOs): Integrate existing tools with your organization’s technology stack or utilize the system's APIs to integrate third-party solutions into one centralized suite.
- Designers & Creative Directors: Access design templates as well as media management capabilities that accommodate a range of formats like videos, images, and gifs.
- CEOs & Executives: Utilize real-time dashboards to gain a holistic view into how campaigns are performing across the board with up-to-date reports on ROI calculations.
How Much Does MRM Software Cost?
The cost of MRM software can vary widely depending on the size and complexity of your business and the individual features you would need. Typically, MRM software is available in both monthly subscription plans and one-time fees paid upfront. Smaller businesses typically pay around $50 to $100 per month for basic functionality, while more complex solutions with more advanced features may cost over $300 per month or require an upfront payment of several thousand dollars. Generally speaking, MRM software is billed as either a flat fee or based on usage (such as the number of employees, contacts in the CRM database, or marketing campaigns that are sent). You should look for a solution that scales with your needs so you don’t have to worry about paying too little or too much.
Risks To Be Aware of Regarding MRM Software
- Security risk: As with any software that stores company or customer data, there is a security risk for breaches. The potential for hackers to access confidential data could lead to lost information and costs.
- Data privacy concerns: Companies must ensure their MRM solutions are compliant with local laws and regulations when collecting and storing customer data. Failing to comply could result in hefty fines or other legal penalties.
- Integration issues: Integrating different systems can be tricky, and MRM solutions may not always integrate seamlessly with existing databases or applications. This could lead to inaccurate data, errors, or corrupted files if the integration is not handled properly.
- Costly implementation: Although most MRM solutions offer a range of features that can help to streamline processes and improve efficiency, the initial investment may be expensive. Companies should consider their budget and needs carefully before purchasing an MRM solution.
What Does MRM Software Integrate With?
There are a few types of software that can integrate with MRM (Marketing Resource Management) software. These include CMS (Content Management System) software, CRM (Customer Relationship Management) software, and analytics or reporting tools. CMS systems provide the ability to build web content for campaigns, while CRM systems allow users to organize customer information such as contact details and communication history in order to better manage customers. Analytics and reporting tools give a comprehensive overview of the performance of marketing campaigns that have been created in MRM systems so that businesses can measure results from their efforts. By integrating all these different pieces of software together, businesses can gain valuable insights into how their marketing strategies are performing and use this data to make informed decisions about future campaigns.
Questions To Ask Related To MRM Software
- Is the MRM software customizable?
- What type of data integration does the software offer?
- Does the software allow for the segmentation and targeting of specific customer groups?
- How secure is the system, and what measures are in place to protect confidential data?
- Does the software come with reporting capabilities or third-party integrations that can provide actionable insights into customer behavior and engagement levels?
- Can automation be set up to streamline repetitive tasks like sending reminders or messages, as well as other marketing activities?
- How user-friendly is the interface, and what kind of training is offered by developers if needed?
- What are some other key features that make this MRM system stand out from others on the market?