Use the comparison tool below to compare the top Win-Loss Analysis services on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.
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Boxxstep
Boxxstep
$126 per user per yearThe Buyer Engagement and Enablement Platform. Aligning sales departments with customer buying committees. A group of contacts from all levels of the organization make buying decisions. Your success today and in the future will depend on how well you get to know, help and learn from them. What do you know about the business problems and needs of your prospects? How do you capture and manage this information in your prospects business? The decision-making process of prospects is complex and challenging. How can you help them? Who is on the buying committee? What are the roles, reporting lines, and internal dynamics of the buying committee? What is important to them? It is a group of people from different departments who come together to make purchasing decisions. This could include executive, technical, and user buyers. -
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Contify
Contify
Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and key intelligence topics by enabling users to collect, curate, and share actionable intelligence across their organization. It is recognized by top industry analysts, including Gartner, Forrester, Frost & Sullivan, and ranked among the top M&CI products on G2. Our M&CI Platform and News APIs empower teams in Strategy, B2B Marketing, Sales, and Product functions. Contify is designed to create a centralized repository that acts as a single-source-of-truth for the entire organization. It offers unique features such as custom taxonomy, configurable dashboards with templates, global and curated newsfeeds, intelligence newsletter reports, AI-based insights extraction, and more. -
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Primary Intelligence
Primary Intelligence
$45 per monthLearn how to win more deals by understanding the realities behind deal outcomes according your buyers. To help you win more, uncover blind spots in your sales process and sales experience that only your buyers can see. Find out what your competitors are doing in order to adapt to your market. Then, figure out how you can get ahead. You can identify at-risk accounts and improve customer service by understanding the needs and expectations of your clients. B2B companies that analyze past deals experience a dramatic increase in win rates of up to 72%. You can remove bias from the reasons you win or lose and find actionable insights that will help each rep win more by studying past deals. Win-Loss Analysis provides sales and marketing insights that can help align all customer-centric departments. You can also run programs to analyze how sales experience affects deal outcome and how buyers perceive competitors in your area. -
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WON
WON
$440 per interviewOur Win-Loss interviews offer actionable insights for sales, marketing and client success. Sales learns how they can improve their process. Marketing learns how to communicate the right message. Customers care about the features that Product discovers. Client success teams learn about what is most important to customers and how to prevent churn. Win-Loss interviews are a success. When you work with us, we will make sure you know that you are working with professionals who love to deliver actionable insights that help your win. We will discuss your Win-Loss goals and answer any questions. Once you are ready to go, we will do a deep dive on your offerings and tailor your reporting. We are ready to conduct interviews and share the results right away. We'll be your best friend in product marketing with our insights and summaries. We'd love to discuss the possibilities of a win-loss plan for your company. -
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Demand Metric
Demand Metric
$500 per monthOur system was created to embed strategic processes into daily operations. It will ensure that your Playbooks don’t sit on a shelf or on SharePoint collecting dust. Demand Metric spent 15+ years researching best practices in Product Management, Marketing and Sales. We created the largest library of 1,000+ Playbooks, Toolkits, Templates and Training Courses as well as Reports and How-To Guides for our 200,000+ members worldwide. A GrowthOS is more than a project management tool. It gives you a "Command Center", which allows you to manage your department and gives you full visibility over all your strategic projects. -
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DoubleCheck
DoubleCheck Research
DoubleCheck is a team made up of industry analysts and professionals from top technology and research firms. We can speak your language and help you turn program findings into actions. We help our clients improve their win rates through a structured, scalable and effective win/loss plan. This allows them to make more informed and impactful business decisions that are based on timely and honest buyer feedback. Our clients tell us they are impressed by our collective experience, flexible program design and high-touch support model. They also appreciate the easy-to-use deliverables and ability to analyze program findings. Analyzing buyer insights is a systematic process of learning which factors affect the opportunity outcome and which actions are required to remain competitive. Use buyer insights to improve product go-to market strategies and ensure product success. -
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Growth Velocity
Growth Velocity
Our interviews provide a deep dive into the buying context and funding decision as well as initial perceptions of the solution area. This allows for increased opportunity creation and fewer decisions. After analysing the data, we identify the winning patterns and explain why they occur. We recommend improvements in targeting, messaging, sales process, enablement, and the sales process. We interview buyers to understand their perceptions and thoughts, then select one of the shortlisted solutions to improve our opportunity win rate. These deep dives are made actionable by identifying key criteria that drive wins or losses. We also explain how and why buyers evaluate competing options based on these criteria. This deep understanding of the criteria that determine outcomes allows teams to make fast, data-driven improvements. -
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Goldpan
Goldpan
The scheduling, interviewing and re-scheduling of interviews, recording interviews, transcription, and markup. Data validation, research and selection of the best data-processes to do the job. Forced ranking interviews that provide precise results. So on. You can identify the reasons you lose deals, align your teams, and prioritize key insights that are available at any time. No Excels, CSVs, or confusing vlookups. Interviewing prospects and buyers over the phone is the most popular method. Transcribing their audio and looking for common themes. You can create trustworthy buyer personas based on current research and not something that was created eight years ago by an intern. Sales leaders know what your buyers really want and how to solve them. They can tell if their sales team is pushing too hard or not understanding the client's pains as well. -
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Klue
Klue Labs
Klue is a competitive enablement platform that collects, curates, and delivers market intelligence across every department within every business. Klue makes it easy to stay ahead of the competition. Klue collects relevant news and data, and combines it to create internal sources. You will have an edge over your top competitors and growing threats with deeper competitive intelligence. Never again will you need to manage multiple document versions. You can update sales battlecards quickly, collaborate seamlessly, deliver consumable competitive strategies, and use the tools that your Sales reps use every single day. Sales strategies can be used to increase sales effectiveness and close more deals. Searchable sales battlecards are easily searchable and provide strategies to overcome objections, deposition competitors, or leverage strengths. Facilitate better decision-making throughout the organization Klue makes it easy for multiple teams to gather, curate and deliver information. Klue works wherever you are, whether you're on the web, mobile, or Salesforce. -
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Clozd
Clozd
Clozd offers world-class consulting services in win-loss analysis. Our clients can design and implement win-loss programs that are tailored to their specific needs. Our win-loss consultants are able to help you design your program, conduct in-depth buyer interviews and analyze program findings. They can also create summary reports, code system integrations, and develop summary reports. Clozd's innovative software, The Clozd platform, powers continuous win-loss analysis across your entire sales pipeline. The platform integrates with your CRM for monitoring closed opportunities. It then automates win/loss data collection using a combination interview and surveys. It then synthesizes the data and presents critical insights about why your business wins and loses. -
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Anova Consulting Group
Anova Consulting Group
Your customers make every decision about whether or not to continue their relationship with you based on their experience with you. Anova Consulting Group's customer satisfaction analysis is a customized program that provides unfiltered feedback from customers and clients. It can help you assess the quality of these experiences and determine if your customers and clients will continue doing business with you. Identify the strengths and weaknesses of your company's customer service delivery procedures and your overall product and service portfolio. Monitor customer views by comparing customer satisfaction levels to internal benchmarks. Qualitative "voice of customers" feedback can be used to identify areas for improvement in product features and delivery methods. -
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Ox Engine
Ox
We will design an engine that helps you achieve aggressive growth goals. Your financial and operational plans can be reconciled. Your pipeline should be predictable. Highlight growth opportunities and risks. Establish revenue "dials" and benchmark KPIs. Create a growth plan. Plan your revenue funnel. Establish an Executive dashboard. Report on progress in closed loop fashion. Integrate qualitative inputs, including Win/Loss analysis. Proactively highlight opportunities and risks. Perform an on-the-fly analysis of "what if". Optimized funnel plans can be created monthly, quarterly, or annually. We love challenges. Got one you'd like to discuss? We are passionate about helping companies grow from their initial traction to scale. Analyze the key business metrics for the past 12 months. Create "dials" that will drive predictable growth using key assumptions. Create a revenue funnel plan to align your teams with shared goals. -
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Cascade Insights
Cascade Insights
Cascade Insights offers B2B-focused market research and marketing solutions to help companies capitalize on opportunities in the B2B tech sector. The sales process today is independent. 68% of buyers prefer to do their research before deciding on a shortlist. Your website should not be able to connect with buyers' priorities or your content shouldn't show up where they're looking. You could lose many prospects. You may have a new solution that appeals to a different set buyers than your existing solutions. Buyer persona research can help you establish a strong marketing strategy and increase sales. Cascade Insights assists organizations to seize opportunities in B2B tech by providing a variety market research and marketing services. We are proud of our specialization. We do not work in the B2B sector. Our clients include enterprise tech giants and startups. -
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Fletcher/CSI
Fletcher/CSI
While many companies do ad-hoc reviews of their bids, a Win/Loss analysis is more thorough. Win/Loss analysis focuses on analyzing why deals are won or lost for a company. Although the process is straightforward, the results can be very powerful as they help decision-makers implement companywide changes. Analysts conduct qualitative as well as quantitative interviews with decision-makers in prospect companies to determine if they have won or lost any deals. Interview guides provide objective insights into purchasing decisions, solution capabilities and features as well as sales team effectiveness, pricing and contracting. Clients are provided with individual reports for each deal, so that they can fully understand the details of each case. We provide a summary report that analyses trends across multiple deals over time. We can make recommendations about product features and value proposition by aggregating multiple deals over time. -
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Graff Group
Graff Group
The speed at which one can think is what determines how quickly one can do business in today's competitive environment. The competitive landscape is changing rapidly and what was true a few months ago may not be the case today. It is a good idea to not take anything for granted, even information provided by your sales team. They may know the client, but do these sales people really know what the client thinks? But if revenues are stagnant, it may be time to question the answers. A simple Win/Loss analysis can reveal flaws in your most fundamental assumptions. It is important to dig deep to ensure a win/loss engagement. We conduct one-on-one telephone interviews, which are objective and confidential, with all the key decision-makers. It is important to conduct the study at the end of the sales process. This ensures that the information is accurate and current while the prospect is still fresh in their minds. -
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Porter Research
Porter Research
Focus groups can be conducted online to gather more information, faster, and with less time for participants. Visualizations that clearly communicate the feelings and perceptions of keywords or messages to the target audience make messaging feedback interactive and precise. To gain insight that can be used to improve sales, marketing, and client service and product strategy, it is important to assess the competitive landscape and understand why deals are lost and won. You can use this guideline to benchmark and measure the client experience. Identify areas for improvement in company, product, sales, and service. Get insight into the competitive landscape and potential markets. You can use actionable intelligence to launch new solutions or expand into new markets. -
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VOC Research
VOC Research
VOC Research is a specialist in pre-scheduled, unbiased conversations with key decision makers at your customers, prospects, and intermediaries to collect their opinions, sentiments and voice of customer feedback about your company's products and services and those of your key competitors. Our B2B VOC services expertise will help you win more customers and keep them. We interview the key decision-makers of the companies where you have recently won or lost business to find out the factors that influenced each decision. The interviews are then analyzed to identify trends and provide actionable intelligence that will help you win more business. We interview your customers to get their honest satisfaction, loyalty, renewal sentiments. This allows you to quickly identify and respond to any comments, issues or enhancement ideas. We interview your customers to determine if they are likely to renew their contract or go to a competitor. This allows you to identify and respond to any comments. -
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PSP Enterprise
PSP Enterprise
Market Test Interviews measure interest in new offerings. The interview focuses on customer problems, current solutions, and reactions to the proposed offering. Pre-decision interviews are used to determine why prospects don't download the product or go through a trial. The focus is on customer requirements, alternatives, and sales engagement. Win/Loss interviews are used to determine why customers make the right choices. Buyer criteria and vendor ratings are the main focus. This allows you to gather critical comparative feedback about how your product, marketing, and sales engagement compares. Churn interviews are used to discover why customers don't renew their contracts. The emphasis is on customer satisfaction, competitor and substitutes, as well as customer needs. -
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Trinity Perspectives
Trinity Perspectives
Win Loss Analysis can help you understand why you are winning or losing the business you are pitching. We talk directly with prospects and customers to get objective, specific and actionable feedback about the performance of your sales team in recent competitive sales opportunities. Analyzing your winning and losing deals can reveal areas of weakness or missed opportunities in your sales process. It can also help you identify areas of strength and differentiation that you weren't aware of. It can also help you identify gaps in your competitors' strategies or attractive niches within your target markets. -
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Thirdside
Thirdside Solutions
You can do more of the things that work and fix what isn't. Sometimes it's worth the price. Sometimes, it's as easy as providing more tailored solutions demonstrations. Sometimes you might be missing critical product features. You can improve sales enablement and prioritize it, present your case to product managers about new feature requests, and institutionalize best practices from your top performers. Find new opportunities to expand your account. Get feedback directly on the success and challenges of each sales engagement. Feedback is a gift and this gift is made from gold. It's a 360-degree review of sales professionals that includes both constructive and praise. This direct feedback can be used to improve messaging, competitive positioning and lead generation. All based upon market-validated information. Learn about the product features that make a difference in competitive selling situations. -
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Aurora GPS
Aurora
Aurora GPS provides B2B companies with win-loss analysis. This allows them to identify the root causes of success or failure and gives your salespeople the tools they need to close more business. It is important to not hide your sales cycle in mystery. Yes, your CRM has data on deal volume, velocity through funnels, and overall win rates. But why did you lose? What made you lose? Most explanations are one-sentence notes in the deal records. You need to dig deeper to understand the root causes and make changes. Demonstrate your willingness to improve and build relationships with both winners and losers of deals. A major medical device company was consistently behind its competitors in getting its device adopted into major healthcare systems. It was able to achieve success with smaller hospitals, but it couldn't meet its revenue and profit goals if it relied on smaller providers. -
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Topline Strategy
The Topline Strategy Group
Topline has created a proprietary methodology called Sales Chain Analysis to answer these questions. This is a more comprehensive approach for Win Loss Analysis. Our methodology aims to provide a deeper understanding of the market and the competitive dynamics. It also helps us understand why we make decisions. Usually, you will be able to query the account right after the decision has been made. The account might not have had enough time to fully understand why they made the right choice. Decisions are made when they come in. You never really have enough information to process all of them in a given time frame. After learning a bit of tactical information, you can move on. It is not possible to speak with a broad range of prospects within this time frame. Because you are directly involved in the sales event, your biases can make it difficult to ask questions.
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Win-Loss Analysis Services Overview
Win-loss analysis services consist of research and analysis that helps identify factors contributing to sales success or failure. This feedback provides valuable insights into customer decision-making processes and factors such as competitive positioning, product features, pricing strategies and competitor’s activities. Win-Loss Analysis is conducted by professional research firms who collect data from a variety of sources; this may include interviews with customers, market surveys, industry studies and more.
Typically the process begins with an in-depth discussion between the client and the research firm to define objectives, determine target audiences and develop interview topics. The research team will then design a survey tool or focus group format to collect data from both prospectively successful and unsuccessful deals. Qualitative measures such as customer responses are analyzed for trends related to customer needs, perceptions about competing products/services, reasons for selecting or rejecting a particular solution (or combinations thereof). Statistical models are used to uncover correlations between variables including price points, service levels, urgency of need and other criteria. The data collected allows clients to identify patterns of behavior among their target users in order to adjust current strategies accordingly.
The results of win-loss analysis can provide clear direction on how business decisions should be made—including which products/services should be offered at certain price ranges, how much effort should go into lead qualification prior to pitching, where resources should be allocated within different stages of customer onboarding etc.—ultimately making it easier for companies to meet customer needs while maximizing efficiency and profits too.
Reasons To Use Win-Loss Analysis Services
- Win-loss analysis services can provide a more complete understanding of the factors that influence sales performance. By analyzing customer feedback and data collected during sales cycles, businesses can uncover trends that allow them to refine their approach and identify new opportunities.
- Win-loss analysis services can help companies assess the effectiveness of their marketing campaigns by evaluating how well they reach target customers, position products, and drive leads and conversions. They can also reveal information about competitive advantage or competitive gaps in key markets.
- Through win-loss analysis services, businesses have access to valuable data that helps inform product design decisions around features, pricing models, packaging strategies and delivery systems based on insights from current customers or potential buyers who rejected offers.
- Businesses gain greater visibility into sales processes with win-loss analysis services through deeper insights about customer behavior during negotiations and other sales interactions such as trade shows and conferences which provides valuable intelligence for future targeting efforts.
- These types of services are effective at increasing accountability because companies receive detailed reports including root causes for wins/losses so they can measure progress against goals over time and make adjustments accordingly for improved success rates on future deals.
The Importance of Win-Loss Analysis Services
Win-loss analysis services are important for businesses because they provide valuable insight into the performance of products, services, and sales strategies. With a comprehensive win-loss analysis service, businesses can gain an in-depth understanding of their marketplace and customer base – two essential components to successful sales campaigns.
The goal of win-loss analysis is to help companies adjust their sales strategies so that there are more wins than losses over time. By analyzing customer feedback from both won and lost deals, this service offers granular detail about how customers feel about each product or service being offered. Customers who have been lost can offer actionable insights which can be used to improve future offerings.
In addition to customer feedback data, win-loss analysis services are also useful in identifying areas where improvement is necessary in order to increase overall success rates. This could include changes such as updating customer experience processes, reworking marketing materials or refining pricing plans. By having a clear understanding of why potential customers chose not to choose your product or service you can create strategic improvements that will lead to long term success.
Finally, having access to detailed customer feedback when launching new products allows teams develop pricing strategies tailored specifically for the desired target audience. Win-loss analysis can also help with boosting brand recognition by providing companies with key data points regarding customer expectations and preferences for each product launch campaign. Understanding precisely which features customers value most allows teams the opportunity make sure that what they’re offering aligns with the needs of specific audiences - all resulting in higher profits over time.
Features Offered by Win-Loss Analysis Services
- Competitive Intelligence Analysis: Win-loss analysis services provide in-depth competitive intelligence analysis, enabling organizations to understand their competitors in order to identify opportunities for growth and success.
- Market Research: In addition to analyzing the competition, win-loss analysis services can also conduct market research to monitor industry trends and customer preferences. This allows organizations to stay on top of the latest developments and make strategic decisions based on up-to-date information.
- Business Insights: Win-loss analysis also provides insight into how customers view an organization's products or services, helping them better understand their target audiences' needs and desires. Organizations are then able to use this knowledge to tailor offerings accordingly.
- Client Feedback: Services often include client feedback surveys which help companies measure customer satisfaction and uncover areas that need improvement or could be further optimized for a better customer experience overall.
- Reporting & Recommendations: Finally, win-loss analysis results are typically presented in user friendly reports containing actionable recommendations that assist leadership teams in making more informed decisions about their strategies going forward.
Who Can Benefit From Win-Loss Analysis Services?
- Business Executives: Win-loss analysis can provide valuable insights for business executives, allowing them to make informed decisions about strategy and resources based on customer feedback.
- Sales Professionals: Win-loss analysis services can offer sales professionals the ability to track and understand what factors lead to success or failure in their customer presentations. They can use this knowledge to tailor their strategies and improve future outcomes.
- Product Managers / Developers: By understanding what customers are looking for in a product, win-loss analysis services can help inform product development teams so they can deliver better products that meet user needs.
- Marketers: Win-loss analysis provides marketers with detailed information about who is buying their products, why they are purchasing them, and how successful campaigns have been in reaching potential customers. This insight will allow marketers to create more effective marketing campaigns that target the right people at the right time.
- Customer Experience Managers: Knowing which customer touch points were most influential during the sales cycle helps customer experience managers control and measure how well their team is doing when it comes to engaging with clients. Win-loss analysis gives them an objective way of understanding customer interactions across all channels.
How Much Do Win-Loss Analysis Services Cost?
The cost of win-loss analysis services can vary greatly depending on the specific needs and goals of each organization. Generally, pricing is based on the complexity of a project including the amount of research needed to gather quality insights, the size and scope of a company’s salesforce and market share, as well as any special requirements. The more research and customized analyses required, the more expensive a win-loss analysis service can be.
For businesses just starting out or with smaller budgets, it’s possible to find win-loss analysis providers who offer packages for less money. These packages typically include basic data collection and interpretations that are still helpful in providing valuable insights into customer preferences and buying habits. The cost for these services range from $500 to $2,000 per month with an estimated completion time anywhere from several days to couple weeks depending on what type of results you need.
On the other end of the spectrum are custom projects that require advanced qualitative and quantitative research with much deeper levels of engagement with customers or sales teams across different geographies. The costs associated with this type of work can range from thousands up to tens of thousands (or more) depending on how extensive your research needs are. Companies should anticipate lengthy timelines ranging from several months up to even over a year (depending on geographic reach). It is always best practice prior to agreeing upon a budget estimate that organizations review proposals in detail outlining proposed methodologies, objectives, resources required in order to get an accurate understanding what they are paying for.
Risks Associated With Win-Loss Analysis Services
- Lack of confidentiality: Win-loss analysis services working on competitive intelligence may inadvertently reveal confidential information that could damage a business’s competitive position.
- Unverifiable data: Data gathered during the analysis process might not be reliable or accurate, which could lead to incorrect decisions being made based on false or incomplete information.
- Costly implementation errors: Some services may require hardware and software upgrades, which can be expensive in terms of both money and time.
- Excessive focus on competitors: Spending too much time quantifying competitors’ strengths and weaknesses can detract from internal efforts to improve performance and strategy.
- Potential data breaches: If customer data is collected, there is a risk of it being compromised by hackers or other malicious actors who could use it for their own gain.
Types of Software That Win-Loss Analysis Services Integrate With
Win-loss analysis services can integrate with a variety of software programs to help organizations optimize their sales processes. These types of software include customer relationship management (CRM) programs, such as Salesforce and Microsoft Dynamics; enterprise resource planning (ERP) systems, like SAP and Oracle; analytics suites, like Tableau and Power BI; survey software for collecting customer feedback, such as Qualtrics and SurveyMonkey; marketing automation platforms, including Marketo and Pardot; ecommerce systems, like Shopify and Magento; document management tools like Dropbox or Google Drive; data visualization packages such as Kibana or Grafana; communication solutions like Slack or Teams. By leveraging these various technologies within a win-loss analysis framework, businesses can gain deeper insights into their customers’ preferences and behaviors to drive better results in the long run.
Questions To Ask When Considering Win-Loss Analysis Services
- What kind of data do you typically analyze in a win-loss analysis?
- How long does the process take and what are the expected results?
- What methods do you use to ensure accuracy and reliability of your findings?
- Do you have experience working with specific industries or products?
- How often should win-loss analyses be conducted in order to provide actionable insights?
- Can I view sample reports or case studies so I can better understand the types of information that will be provided?
- Are there customizable options available based on my organization’s specific needs?
- Do you offer training for our team on how to interpret and make use of the results from the analysis?
- What technical support do you provide during and following completion of an analysis project?