Best Win-Loss Analysis Services for Startups

The Buyer Engagement and Enablement Platform. Aligning sales departments with customer buying committees. A group of contacts from all levels of the organization make buying decisions. Your success today and in the future will depend on how well you get to know, help and learn from them. What do you know about the business problems and needs of your prospects? How do you capture and manage this information in your prospects business? The decision-making process of prospects is complex and challenging. How can you help them? Who is on the buying committee? What are the roles, reporting lines, and internal dynamics of the buying committee? What is important to them? It is a group of people from different departments who come together to make purchasing decisions. This could include executive, technical, and user buyers.

Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and key intelligence topics by enabling users to collect, curate, and share actionable intelligence across their organization. It is recognized by top industry analysts, including Gartner, Forrester, Frost & Sullivan, and ranked among the top M&CI products on G2. Our M&CI Platform and News APIs empower teams in Strategy, B2B Marketing, Sales, and Product functions. Contify is designed to create a centralized repository that acts as a single-source-of-truth for the entire organization. It offers unique features such as custom taxonomy, configurable dashboards with templates, global and curated newsfeeds, intelligence newsletter reports, AI-based insights extraction, and more.

Learn how to win more deals by understanding the realities behind deal outcomes according your buyers. To help you win more, uncover blind spots in your sales process and sales experience that only your buyers can see. Find out what your competitors are doing in order to adapt to your market. Then, figure out how you can get ahead. You can identify at-risk accounts and improve customer service by understanding the needs and expectations of your clients. B2B companies that analyze past deals experience a dramatic increase in win rates of up to 72%. You can remove bias from the reasons you win or lose and find actionable insights that will help each rep win more by studying past deals. Win-Loss Analysis provides sales and marketing insights that can help align all customer-centric departments. You can also run programs to analyze how sales experience affects deal outcome and how buyers perceive competitors in your area.

Our system was created to embed strategic processes into daily operations. It will ensure that your Playbooks don’t sit on a shelf or on SharePoint collecting dust. Demand Metric spent 15+ years researching best practices in Product Management, Marketing and Sales. We created the largest library of 1,000+ Playbooks, Toolkits, Templates and Training Courses as well as Reports and How-To Guides for our 200,000+ members worldwide. A GrowthOS is more than a project management tool. It gives you a "Command Center", which allows you to manage your department and gives you full visibility over all your strategic projects.

DoubleCheck is a team made up of industry analysts and professionals from top technology and research firms. We can speak your language and help you turn program findings into actions. We help our clients improve their win rates through a structured, scalable and effective win/loss plan. This allows them to make more informed and impactful business decisions that are based on timely and honest buyer feedback. Our clients tell us they are impressed by our collective experience, flexible program design and high-touch support model. They also appreciate the easy-to-use deliverables and ability to analyze program findings. Analyzing buyer insights is a systematic process of learning which factors affect the opportunity outcome and which actions are required to remain competitive. Use buyer insights to improve product go-to market strategies and ensure product success.

Our interviews provide a deep dive into the buying context and funding decision as well as initial perceptions of the solution area. This allows for increased opportunity creation and fewer decisions. After analysing the data, we identify the winning patterns and explain why they occur. We recommend improvements in targeting, messaging, sales process, enablement, and the sales process. We interview buyers to understand their perceptions and thoughts, then select one of the shortlisted solutions to improve our opportunity win rate. These deep dives are made actionable by identifying key criteria that drive wins or losses. We also explain how and why buyers evaluate competing options based on these criteria. This deep understanding of the criteria that determine outcomes allows teams to make fast, data-driven improvements.

The scheduling, interviewing and re-scheduling of interviews, recording interviews, transcription, and markup. Data validation, research and selection of the best data-processes to do the job. Forced ranking interviews that provide precise results. So on. You can identify the reasons you lose deals, align your teams, and prioritize key insights that are available at any time. No Excels, CSVs, or confusing vlookups. Interviewing prospects and buyers over the phone is the most popular method. Transcribing their audio and looking for common themes. You can create trustworthy buyer personas based on current research and not something that was created eight years ago by an intern. Sales leaders know what your buyers really want and how to solve them. They can tell if their sales team is pushing too hard or not understanding the client's pains as well.

Klue is a competitive enablement platform that collects, curates, and delivers market intelligence across every department within every business. Klue makes it easy to stay ahead of the competition. Klue collects relevant news and data, and combines it to create internal sources. You will have an edge over your top competitors and growing threats with deeper competitive intelligence. Never again will you need to manage multiple document versions. You can update sales battlecards quickly, collaborate seamlessly, deliver consumable competitive strategies, and use the tools that your Sales reps use every single day. Sales strategies can be used to increase sales effectiveness and close more deals. Searchable sales battlecards are easily searchable and provide strategies to overcome objections, deposition competitors, or leverage strengths. Facilitate better decision-making throughout the organization Klue makes it easy for multiple teams to gather, curate and deliver information. Klue works wherever you are, whether you're on the web, mobile, or Salesforce.

Clozd offers world-class consulting services in win-loss analysis. Our clients can design and implement win-loss programs that are tailored to their specific needs. Our win-loss consultants are able to help you design your program, conduct in-depth buyer interviews and analyze program findings. They can also create summary reports, code system integrations, and develop summary reports. Clozd's innovative software, The Clozd platform, powers continuous win-loss analysis across your entire sales pipeline. The platform integrates with your CRM for monitoring closed opportunities. It then automates win/loss data collection using a combination interview and surveys. It then synthesizes the data and presents critical insights about why your business wins and loses.

Your customers make every decision about whether or not to continue their relationship with you based on their experience with you. Anova Consulting Group's customer satisfaction analysis is a customized program that provides unfiltered feedback from customers and clients. It can help you assess the quality of these experiences and determine if your customers and clients will continue doing business with you. Identify the strengths and weaknesses of your company's customer service delivery procedures and your overall product and service portfolio. Monitor customer views by comparing customer satisfaction levels to internal benchmarks. Qualitative "voice of customers" feedback can be used to identify areas for improvement in product features and delivery methods.

We will design an engine that helps you achieve aggressive growth goals. Your financial and operational plans can be reconciled. Your pipeline should be predictable. Highlight growth opportunities and risks. Establish revenue "dials" and benchmark KPIs. Create a growth plan. Plan your revenue funnel. Establish an Executive dashboard. Report on progress in closed loop fashion. Integrate qualitative inputs, including Win/Loss analysis. Proactively highlight opportunities and risks. Perform an on-the-fly analysis of "what if". Optimized funnel plans can be created monthly, quarterly, or annually. We love challenges. Got one you'd like to discuss? We are passionate about helping companies grow from their initial traction to scale. Analyze the key business metrics for the past 12 months. Create "dials" that will drive predictable growth using key assumptions. Create a revenue funnel plan to align your teams with shared goals.

Cascade Insights offers B2B-focused market research and marketing solutions to help companies capitalize on opportunities in the B2B tech sector. The sales process today is independent. 68% of buyers prefer to do their research before deciding on a shortlist. Your website should not be able to connect with buyers' priorities or your content shouldn't show up where they're looking. You could lose many prospects. You may have a new solution that appeals to a different set buyers than your existing solutions. Buyer persona research can help you establish a strong marketing strategy and increase sales. Cascade Insights assists organizations to seize opportunities in B2B tech by providing a variety market research and marketing services. We are proud of our specialization. We do not work in the B2B sector. Our clients include enterprise tech giants and startups.

While many companies do ad-hoc reviews of their bids, a Win/Loss analysis is more thorough. Win/Loss analysis focuses on analyzing why deals are won or lost for a company. Although the process is straightforward, the results can be very powerful as they help decision-makers implement companywide changes. Analysts conduct qualitative as well as quantitative interviews with decision-makers in prospect companies to determine if they have won or lost any deals. Interview guides provide objective insights into purchasing decisions, solution capabilities and features as well as sales team effectiveness, pricing and contracting. Clients are provided with individual reports for each deal, so that they can fully understand the details of each case. We provide a summary report that analyses trends across multiple deals over time. We can make recommendations about product features and value proposition by aggregating multiple deals over time.

The speed at which one can think is what determines how quickly one can do business in today's competitive environment. The competitive landscape is changing rapidly and what was true a few months ago may not be the case today. It is a good idea to not take anything for granted, even information provided by your sales team. They may know the client, but do these sales people really know what the client thinks? But if revenues are stagnant, it may be time to question the answers. A simple Win/Loss analysis can reveal flaws in your most fundamental assumptions. It is important to dig deep to ensure a win/loss engagement. We conduct one-on-one telephone interviews, which are objective and confidential, with all the key decision-makers. It is important to conduct the study at the end of the sales process. This ensures that the information is accurate and current while the prospect is still fresh in their minds.

Focus groups can be conducted online to gather more information, faster, and with less time for participants. Visualizations that clearly communicate the feelings and perceptions of keywords or messages to the target audience make messaging feedback interactive and precise. To gain insight that can be used to improve sales, marketing, and client service and product strategy, it is important to assess the competitive landscape and understand why deals are lost and won. You can use this guideline to benchmark and measure the client experience. Identify areas for improvement in company, product, sales, and service. Get insight into the competitive landscape and potential markets. You can use actionable intelligence to launch new solutions or expand into new markets.

VOC Research is a specialist in pre-scheduled, unbiased conversations with key decision makers at your customers, prospects, and intermediaries to collect their opinions, sentiments and voice of customer feedback about your company's products and services and those of your key competitors. Our B2B VOC services expertise will help you win more customers and keep them. We interview the key decision-makers of the companies where you have recently won or lost business to find out the factors that influenced each decision. The interviews are then analyzed to identify trends and provide actionable intelligence that will help you win more business. We interview your customers to get their honest satisfaction, loyalty, renewal sentiments. This allows you to quickly identify and respond to any comments, issues or enhancement ideas. We interview your customers to determine if they are likely to renew their contract or go to a competitor. This allows you to identify and respond to any comments.

Market Test Interviews measure interest in new offerings. The interview focuses on customer problems, current solutions, and reactions to the proposed offering. Pre-decision interviews are used to determine why prospects don't download the product or go through a trial. The focus is on customer requirements, alternatives, and sales engagement. Win/Loss interviews are used to determine why customers make the right choices. Buyer criteria and vendor ratings are the main focus. This allows you to gather critical comparative feedback about how your product, marketing, and sales engagement compares. Churn interviews are used to discover why customers don't renew their contracts. The emphasis is on customer satisfaction, competitor and substitutes, as well as customer needs.

Win Loss Analysis can help you understand why you are winning or losing the business you are pitching. We talk directly with prospects and customers to get objective, specific and actionable feedback about the performance of your sales team in recent competitive sales opportunities. Analyzing your winning and losing deals can reveal areas of weakness or missed opportunities in your sales process. It can also help you identify areas of strength and differentiation that you weren't aware of. It can also help you identify gaps in your competitors' strategies or attractive niches within your target markets.

You can do more of the things that work and fix what isn't. Sometimes it's worth the price. Sometimes, it's as easy as providing more tailored solutions demonstrations. Sometimes you might be missing critical product features. You can improve sales enablement and prioritize it, present your case to product managers about new feature requests, and institutionalize best practices from your top performers. Find new opportunities to expand your account. Get feedback directly on the success and challenges of each sales engagement. Feedback is a gift and this gift is made from gold. It's a 360-degree review of sales professionals that includes both constructive and praise. This direct feedback can be used to improve messaging, competitive positioning and lead generation. All based upon market-validated information. Learn about the product features that make a difference in competitive selling situations.

Aurora GPS provides B2B companies with win-loss analysis. This allows them to identify the root causes of success or failure and gives your salespeople the tools they need to close more business. It is important to not hide your sales cycle in mystery. Yes, your CRM has data on deal volume, velocity through funnels, and overall win rates. But why did you lose? What made you lose? Most explanations are one-sentence notes in the deal records. You need to dig deeper to understand the root causes and make changes. Demonstrate your willingness to improve and build relationships with both winners and losers of deals. A major medical device company was consistently behind its competitors in getting its device adopted into major healthcare systems. It was able to achieve success with smaller hospitals, but it couldn't meet its revenue and profit goals if it relied on smaller providers.

Topline has created a proprietary methodology called Sales Chain Analysis to answer these questions. This is a more comprehensive approach for Win Loss Analysis. Our methodology aims to provide a deeper understanding of the market and the competitive dynamics. It also helps us understand why we make decisions. Usually, you will be able to query the account right after the decision has been made. The account might not have had enough time to fully understand why they made the right choice. Decisions are made when they come in. You never really have enough information to process all of them in a given time frame. After learning a bit of tactical information, you can move on. It is not possible to speak with a broad range of prospects within this time frame. Because you are directly involved in the sales event, your biases can make it difficult to ask questions.